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Articles tagged with: engagement
Pholiofy Makes Facebook Publishing Easy For Bloggers, Brands & Businesses
Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.
Cost: Facebook Development can, and usually does, cost as …
Context, Not Content, Will Drive Consumers To Buy Online
Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the …
Consumers Spend 30 Percent of Their Time on Facebook; Market To Them
Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new …
Burberry Leverages Facebook To Launch New “Body” Fragrance
Starting today, Burberry Facebook fans will be able to exclusively sample the new Burberry Body fragrance. Burberry has developed a bespoke application allowing exclusive sampling directly via the brand’s Facebook …
Nike Launches “The Chosen” Facebook Campaign
Nike‘s new campaign titled “The Chosen” leverages Facebook to launch the entire campaign, including its 90 second TV spot. The campaign is designed to target the niche sports areas. …
Find Your Aura: Inside The Whimsical World Of Converse
Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. …
Can You GUESS Who’s Street Style Reigns Supreme?
Ohhhh, we love Facebook contests! And this one is no fashionable exception.
GUESS & ELLE (the best freakin’ fashion magazine in the US) have partnered on a casting call to find …
7 Ways Bloggers Can Build Their Brands Through Meaningful Content
Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the …
Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq
As I’ve been diving into the deep, diverse world of Facebook and the commerce possibilities it holds for retailers, I was delighted to make yet another discovery this past week …
7 Things Retailers Need To Know About Facebook Marketing
Last week, we fashionably dove into the world that surrounds Facebook. We hoped you enjoyed the Fashion Industry’s Guide To Facebook Commerce and took some time to explore what Facebook’s …
Chanel Raises Social Luxury Bar With Makeup Confidential
Socially Curated, Interactive Heritage Storytelling – the trend born from luxury brands’ and retailers’ use of social media and digital technology. Chanel is the latest luxury brand to follow this …
The Fashion Industry’s Guide To Facebook Commerce
There are 600 millions users on Facebook and 70 percent of them are outside the US; Facebook commerce is the topic at the front of every brand marketer’s mind. Though …





