Not All Blogs & Vlogs Are Created Equal

The Making of The Other Bag by ALDO

FMM has launched a collaboration with ALDO for their new, simply amazing, highly utilitarian (our words, not theirs) tote called The Other Bag. You’ve started to see how FMM editors and writers in New York, San Francisco and Los Angeles live our lives.
Creating this campaign was no small feat. To shoot the photos you’re seeing, …

Pholiofy Makes Facebook Publishing Easy For Bloggers, Brands & Businesses

 
Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.
Cost: Facebook Development can, and usually does, cost as much as redesigning a whole new site. The free or low cost apps are okay, but not stellar.

Ease Of Use: Even cool Facebook apps aren’t …

Context, Not Content, Will Drive Consumers To Buy Online

Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the tech world’s leading geniuses are telling us “The answer doesn’t lie on Madison Ave, it lies in Silicon Valley.” Gary Vanyerchuck tells you, why CONTEXT, …

Consumers Spend 30 Percent of Their Time on Facebook; Market To Them

Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new users a day. Alan Wizeman, founder and chief product officer of ShopIgniter, gave a seminar at MAGIC in Las Vegas on the evolution of social …

Burberry Leverages Facebook To Launch New “Body” Fragrance

Starting today, Burberry Facebook fans will be able to exclusively sample the new Burberry Body fragrance. Burberry has developed a bespoke application allowing exclusive sampling directly via the brand’s Facebook page. The app also features exclusive content that will be continuously updated as soon as new content becomes available. Burberry has over 7.6 million Facebook …

Nike Launches “The Chosen” Facebook Campaign

Nike‘s new campaign titled “The Chosen” leverages Facebook to launch the entire campaign, including its 90 second TV spot. The campaign is designed to target the niche sports areas.  Nike wouldn’t typically focus on including BMX, skating and snowboarding, but it did so with a video contest calling for user-generated content covering …

Find Your Aura: Inside The Whimsical World Of Converse

Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. Just watch!
FMM VIDEO CRED:

feelings of pure inspiration
customer lifestyle excellently personified