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Articles tagged with: eCommerce
Flash Sale Site Success Story: Fab.com
Since Fab.com’s launch in June 2011, some critics wondered how yet another flash sale site would do well in an extremely crowded space. Fab.com, however, drew nearly three million new members in just eight months. Vivian Weng, director of fashion for Fab.com, attributes the website’s success to the company’s tag line: “Smile, you’re designed to.”
“What makes Fab so …
eBay’s Magento Go Makes eCommerce Beautiful
In 2011, eBay acquired Magento, an eCommerce platform that I think is one of the best online business tools in the world. We know that eBay has a knack for acquiring create technologies and the future of Magento is now being shown with the launch of Magento Go for eBay merchants and sellers.
Mangento Go allows …
NARS Takes Us Inside Their Beautiful Digital World
After attending the BARNEYS + NARS event last month at the Soho House, we were happy to receive more good news from NARS this month. And since this news involves its e-commerce site, we are tickled a fabulous NARS shade of pink! The hot pink, candy colored “Funny Face,” to be exact.
NARS Cosmetics collaborated with …
Social Shopping Psychology: Engage, Delight And Make Us Hit BUY
Did you know that in 2011, there will be ONE TRILLION brand mentions via social networks? Last week, over 1,000 participants from 20 countries joined 75 fashion industry experts for the Fashion140 Conference at Lincoln Center in New York City.
Sponsored by LIM College, KMart Fashion and FashionSnoops, the event was a first real attempt to …
Emerging Fashion Marketing Trend: Vintage Infused Designer Collections
Something Old, Something New, Something Borrowed…Something Thrifted?
Any stylist worth her weight in stilettos will tell you that mixing something old and something new is probably the chicest way to go from trend follower to trendsetter. While the thrill of the vintage accessory hunt is always great fun, even the most fashionable can use a …
Digital E-commerce Brillance: Founders & Followers
Do you love fashion and art?
Do you love to know what makes fashion influencers tick?
Are you a glutton for fashion branded content?
Well, then we’ve found an online retailer that you’re going to be head over heals in lust with. Founders and Followers combines all the things we’ve mentioned above in a manner that will …
Living La Vida Luxe
JustLuxe, a luxury web publication, has launched LivingLuxe, a members-only e-commerce site that provides luxury brands, resellers, and hoteliers with a flash sale platform to reach the affluent JustLuxe community. Discerning shoppers can join for free, and will receive exclusive deals on designer fashion, luxury lifestyle services, and up to 70 percent savings on premium …