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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: e-commerce

Stipple Adds Want, the Universal Wish List and Shopping Cart

05/18/2012 – 5:11 AM | 606 views
Stipple Adds Want, the Universal Wish List and Shopping Cart

Stipple adds Want, a universal wish list and shopping cart that can work anywhere on the web.

How many times have you found an amazing handbag or skirt or pair of shoes in an image only to be completely unable to find it for sale online? Thankfully, those days are over. San Francisco-based Stipple has introduced “Want,” …

The Cools Sets New Standard for Online Social Marketplaces

01/03/2012 – 5:38 AM | 4,471 views
The Cools Sets New Standard for Online Social Marketplaces

As fashion aficionados and technology experts, the women that run FMM are extremely picky about the social startups we write about, let alone rave about, on our website. To start to the new year off, we’ve found a new fashion startup that is leaving us giddy with excitement and delight. We’d like to introduce you …

Tumblr, Pinterest and How to Publish Your Tweets

12/05/2011 – 5:03 AM | 1,813 views
Tumblr, Pinterest and How to Publish Your Tweets

New Technology: Ether Press Enables Twitter Users to Create Books Utilizing Lulu.com

Ether Press creates publish-on-demand artifacts of the ephemeral. In other words, Twitter users can create compilations of their tweets and print them on demand. The company is currently working on a series of editions (more forthcoming) that transform public online archives of text, conversation, bookmarks …

U.K. Business Summit: The Digital Future of Fashion

11/22/2011 – 5:03 AM | 3 Comments | 2,401 views
U.K. Business Summit: The Digital Future of Fashion

Fashion is tough. What now and where next?
That was the underlying theme at the Drapers Fashion Summit held in London earlier this week. Both the High End and High Street are taking some hard knocks.
Consumers have changed and to stay in the game, brands and retailers too. It’s either adapt or die. It’s just that …

Esquire Launches CLAD To Fill Shopping Void For Men

11/08/2011 – 12:38 PM | 2,561 views
Esquire Launches CLAD To Fill Shopping Void For Men

By now, it’s a relatively old concept that fashion glossies like Vogue and People StyleWatch create business partnerships with various eCommerce sites. This marriage seems organic as fashion magazines are in the business of promoting retail.
Esquire Addresses Fashion Forward Male Consumers With New Partnership
But what about serving the guys? About a year ago, JC Penny …

Wayfair Seeks To Become Online Destination For Upscale Home Goods

11/03/2011 – 9:57 AM | 1,805 views
Wayfair Seeks To Become Online Destination For Upscale Home Goods

While the recession closed a handful of shelter titles (Domino, ReadyMade, House & Garden to name a few), homeowners left hungry for quality product information shifted elsewhere: eCommerce.
Wayfair.com, the largest eCommerce site of home goods, welcomes Kristine Kennedy as its new editorial director. Kristine, who spent 17 years with the Better Homes and Gardens brand, believes …

Magazines or Retailers? Fashion Websites Push the Boundaries

10/04/2011 – 5:03 AM | 4 Comments | 4,594 views
Magazines or Retailers? Fashion Websites Push the Boundaries

In September, Suzy Menkes wrote in The New York Times: “The ultimate challenge for all luxury brands is to go digital—without losing their key attributes of individuality and identity.”
The same is true of high-end fashion magazines. As publications transition from monthly paper editions to a round-the-clock, dynamic social online presence that keeps them vital and …