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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: crowdsourcing

Three Fashion Brands Leveraging Instagram’s API for Marketing Success

01/22/2012 – 9:11 AM | 6 Comments | 7,982 views
Three Fashion Brands Leveraging Instagram’s API for Marketing Success

How can brands create super fresh, engaging and visual brand campaigns? Recently top companies have used Instagram’s API, and the mobile app’s 15 million registered users, to take their next marketing strategies to the next level.
In February 2010, Instagram harnessed the power of its enormous photo collection by offering developers a fully-scalable API that aggregates …

Curisma: Where Cool Kids Buy The Coolest Gadgets

12/01/2011 – 6:05 AM | 4 Comments | 2,190 views
Curisma: Where Cool Kids Buy The Coolest Gadgets

An MIT startup launches a new sale site for community-curated tech products that incorporates social interests for product recommendations.
Lifestyle aficionados love flash sale sites. From Swirl to Gilt, One Kings Lane to Fab, we are obsessed with getting secret deals. Well, gadget and technology lovers now have a source for their cool toys. Based on some …

ModCloth Launches Design Contest; Acquires Velvet Brigade

11/23/2011 – 5:10 AM | 3,079 views
ModCloth Launches Design Contest; Acquires Velvet Brigade

Make the Cut contest offers community opportunity to have design sketches put into production and sold on ModCloth.com
ModCloth is taking a giant step toward its mission to fundamentally change and democratize the fashion industry with its first crowdsourced fashion design competition.
The online retailer’s is asking for design sketches that align with ModCloth’s vintage-inspired aesthetic, with …

LVMH Launches ‘The Future Of Tradition’ Campaign

11/11/2011 – 9:26 AM | 4,936 views
LVMH Launches ‘The Future Of Tradition’ Campaign

The corporate headquarters of LVMH has launched a very interesting Facebook campaign called ‘Exploring the Future of Tradition‘. The campaign aims to create internal forums in 10 cities around the world, the cities include London, Paris, Sao Paolo, New York, Hong Kong, Singapore, Tokyo, Roma, Madrid & Geneva, in 2012.
How LVMH Can Help Make The …

How ModCloth’s ‘Be The Buyer’ Program Crowdsourced Its Way To Success

10/03/2011 – 5:04 AM | 3 Comments | 3,830 views
How ModCloth’s ‘Be The Buyer’ Program Crowdsourced Its Way To Success

We coming to the end of 2011 and moving into 2012. Is it me, or was 2011 the year of enlightenment for brands and retailers when it came to social media? Twitter went from being the “the twitter” to a place where brands started to actively engage their customers and fans with genuine interest. And …

Shopping Information: We Know WhereToGet.It

08/11/2011 – 5:15 AM | 1,820 views
Shopping Information:  We Know WhereToGet.It

Developed by the online fashion magazine, Hypeed, Wheretoget.it is ready to be your go-to source for information on fashion shops.  This new site is a fashion community and resource.  Makes sense, right? We’re always looking for fashionable information and inspiration from our friends, whether online or offline.
If it’s fashionable and you want to know where …

Kaboodle Gets Digitally Restyled

06/17/2011 – 11:00 AM | 1,507 views
Kaboodle Gets Digitally Restyled

Kaboodle, a site that most FMM readers know and love, has gotten a makeover. During Internet Week in New York, the social shopping platform introduced a new site experience focusing on “friend-sourced style.”  As part of Kaboodle’s five-year anniversary, the community unveiled a redesigned site with new features and a clean, chic aesthetic. We love …