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Articles tagged with: campaigns

ModCloth Launches Mother’s Day Campaign Via Tumblr

04/28/2011 – 6:15 AM | One Comment | 1,292 views
ModCloth Launches Mother’s Day Campaign Via Tumblr

Crowdsourcing, indie fashion etailer ModCloth has launched a Tumblr contest that allows customers to give props to their mom’s posh, haute style and win some uber fun swag to share …

Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

04/25/2011 – 12:00 PM | One Comment | 1,369 views
Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

Bergdorf Goodman and Fendi partner to crowdsource luxury handbags; campaign features integrated, holistic approach to social media.
Last week, Bergdorf Goodman launched a Facebook contest to crowdsource the design of the …

Diesel’s VP of Marketing, David Ireland, On Social Media

05/17/2010 – 6:02 AM | 2 Comments | 1,445 views
Diesel’s VP of Marketing, David Ireland, On Social Media

FashionablyMarketing.Me’s interviews Vice Present of Marketing David Ireland to discuss Diesel, social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare …

Benetton’s Latest Social Media Campaign Revisits Augmented Reality

02/08/2010 – 8:21 AM | 1,186 views
Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover …