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Articles tagged with: campaigns
‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness
Under Armour launches What’s Beautiful campaign to recruit new brand ambassadors.
As a marketer, you know I love it when I find campaigns that intrigue me to participate in them as a consumer. This week, Under Armour caught my eye with a Facebook ad featuring a new video on female athletes. It lead me to the What’s …
ModCloth Launches Mother’s Day Campaign Via Tumblr
Crowdsourcing, indie fashion etailer ModCloth has launched a Tumblr contest that allows customers to give props to their mom’s posh, haute style and win some uber fun swag to share with her on Mother’s Day.
Modcloth asks: Was your mom a knockout in a miniskirt and knee-high go-go boots? Did she rock bell-bottoms …
Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design
Bergdorf Goodman and Fendi partner to crowdsource luxury handbags; campaign features integrated, holistic approach to social media.
Last week, Bergdorf Goodman launched a Facebook contest to crowdsource the design of the next Fendi 2Bag. The Facebook campaign is supported by complimentary Facebook apps on the BagSnob.com and Fendi.com Facebook fan pages (we love how they integrated …
Diesel’s VP of Marketing, David Ireland, On Social Media
FashionablyMarketing.Me’s interviews Vice Present of Marketing David Ireland to discuss Diesel, social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare for their Faces of Stupid Campaign.
While writing the piece, I spoke with David Ireland, Vice President of Marketing for Diesel. We talked about the campaign …
Benetton’s Latest Social Media Campaign Revisits Augmented Reality
Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.”
“It’s My Time” takes Benetton’s use of AR to another level; it previously tested …