For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …
articles on fashion marketing, digital strategy and online engagement.
comprehensive social media, social network, social shopping and social influence articles
interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.
online marketing tools, websites and social technologies for brands and retailers.
mobile commerce, location-based services, apps development and mobile payment articles
Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls …
Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …
