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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: campaigns

‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness

05/11/2012 – 5:21 AM |
‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness

Under Armour launches What’s Beautiful campaign to recruit new brand ambassadors.
As a marketer, you know I love it when I find campaigns that intrigue me to participate in them as a consumer. This week, Under Armour caught my eye with a Facebook ad featuring a new video on female athletes. It lead me to the What’s …

ModCloth Launches Mother’s Day Campaign Via Tumblr

04/28/2011 – 6:15 AM | One Comment
ModCloth Launches Mother’s Day Campaign Via Tumblr

Crowdsourcing, indie fashion etailer ModCloth has launched a Tumblr contest that allows customers to give props to their mom’s posh, haute style and win some uber fun swag to share with her on Mother’s Day.

Modcloth asks:  Was your mom a knockout in a miniskirt and knee-high go-go boots? Did she rock bell-bottoms …

Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

04/25/2011 – 12:00 PM | One Comment
Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

Bergdorf Goodman and Fendi partner to crowdsource luxury handbags; campaign features integrated, holistic approach to social media.
Last week, Bergdorf Goodman launched a Facebook contest to crowdsource the design of the next Fendi 2Bag. The Facebook campaign is supported by complimentary Facebook apps on the BagSnob.com and Fendi.com Facebook fan pages (we love how they integrated …

Diesel’s VP of Marketing, David Ireland, On Social Media

05/17/2010 – 6:02 AM | 2 Comments
Diesel’s VP of Marketing, David Ireland, On Social Media

FashionablyMarketing.Me’s interviews Vice Present of Marketing David Ireland to discuss Diesel, social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare for their Faces of Stupid Campaign.
While writing the piece, I spoke with David Ireland, Vice President of Marketing for Diesel. We talked about the campaign …

Benetton’s Latest Social Media Campaign Revisits Augmented Reality

02/08/2010 – 8:21 AM |
Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.”
“It’s My Time” takes Benetton’s use of AR to another level; it previously tested …