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Burberry Extends Digital Presence In Asia with Live Event

Luxury retailer Burberry debuts the first Burberry World Live – a live event concept which will tour cities globally including London, Hong Kong and Chicago later this year. “This is the first fully immersive 360° experience following it’s multi-sensory experience, tested in Beijing earlier last year, is the first to blur the physical and digital …

Google+ Launches Business Pages With Burberry As Its First Luxury Brand

It’s here, Google + for Business, and luxury retailer Burberry is the first one on board.  Less than 24 hours hours after Google announced the launch of brand pages, Burberry is already in 3500+ circles. We’ve calculated that they acquired over 100 additions in 10 minutes this morning. Looks like brands are going to get …

Burberry Partners with Twitter creating first ever ‘TWEETWALK’ Show

Burberry isn’t the only fashion brand taking a holistic,  cross-platform marketing approach to its online marketing.   The lifestyle brand is now the first luxury brand to partner with Twitter in order to create an international, online “tweetwalk” show from London. The event also leverages Facebook, Chinese social networks Sina and Youku, Instagram, YouTube and an on demand …

Burberry Debuts Biggest Digital Launch To Date For BODY

The writers and editrixes of FMM love luxury…moreover, we love the Brits at Burberry. Today, Burberry has allocated 60% of its marketing budget to digital mediums and the brands has embarked on it’s biggest digital fragrance launch to date with Burberry Body, it’s fragrance for women  in over 150 countries.
Campaign Social Media Highlights:

Facebook: Burberry launched …

Burberry Leverages Facebook To Launch New “Body” Fragrance

Starting today, Burberry Facebook fans will be able to exclusively sample the new Burberry Body fragrance. Burberry has developed a bespoke application allowing exclusive sampling directly via the brand’s Facebook page. The app also features exclusive content that will be continuously updated as soon as new content becomes available. Burberry has over 7.6 million Facebook …

Burberry Takes Over NYC

At the Metropolitan Museum of Art Costume Institute Exhibition Gala, NYC marked the one year anniversary of the passing of Alexander McQueen. This huge event commemorated the designer and his remarkable work.  The theme of this year’s event was Alexander Mcqueen – Savage Beauty, where many stars wore vintage pieces created by Alexader McQueen himself.  Such celebrities included …

UK Designers: Embrace Technology Or Close Your Doors?

Should young designers make digital technology a priority when creating and marketing a collection? Also, is the increased focus on technology within the fashion industry making it overexposed and less marketable, particularly when it comes to bi-annual debuts of new collections at international fashion weeks?
During Autumn/Winter 2011 London Fashion Week, international attention was riveted to …