Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: branding

Sunday Social: What’s Transpiring In the Fashion Universe

06/08/2009 – 1:07 AM |

Cosabella’s Miami Lingerie Show & an Interview with VP of Brand Development Guido Campello
Fashionista.com – Social What? Is shopping online a social experience and are online shoppers actively involved in fashion social networking sites?
LA Times – Polyvore.com as a marketing tool and its negative/positive effects for brands.
LA Times – Fashion Brands are surpassing magazines and …

Three Fashion Brands & Retailers Creating Effective Videos

06/04/2009 – 2:48 AM |

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five brands, three were fashion services or fashion retail related. Reinhard writes:
As YouTube has grown into the preeminent video sharing service …

Twitter: Redefining Fashion Marketing via Social Media

06/02/2009 – 7:24 PM | 3 Comments

Social Media and Web 2.0 technologies are having a profound impact on how fashion brands and fashion retailers are marketing to and engaging their customers online. One of the most notable impacts are the dialogues and relationships being created by Twitter.
On June 16th and 17th, 2009, Yuli Ziv (of Style Coalition & My It Things) …

Web Discovery: Viralogy & Your Social Media Brand Rank

06/02/2009 – 2:27 AM |
Web Discovery: Viralogy & Your Social Media Brand Rank

Social media tools for fashion bloggers. How fashion bloggers can use social media to market their fashion website.

The Six Most Creative Fashion Brands of 2009

05/31/2009 – 11:19 PM |

The most creative fashion brands, retailers & designers in the fashion industry in 2009.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

05/24/2009 – 4:51 PM | One Comment

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

How Do You Measure Social Media ROI?

05/21/2009 – 5:44 PM | One Comment
How Do You Measure Social Media ROI?

Measuring social media ROI, social media metrics and brand ROI on social media marketing.