Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: branding

Book Report: Juggle! Rethink Work & Reclaim Your Life
05/03/2009 – 11:36 pm | Comments

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine his or her business skills …

Hot Off The Press: The Towering World of Jimmy Choo
04/30/2009 – 9:31 pm | Comments
Hot Off The Press: The Towering World of Jimmy Choo

A book review of The Towering World of Jimmy Choo, a guide to building a luxury fashion brand.

Five Inspirational Women To Know in 2009
04/30/2009 – 6:05 pm | Comments
Five Inspirational Women To Know in 2009

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.
Since I started working …

Top 10 Fashion Brands Using Social Media
04/28/2009 – 6:45 pm | Comments

Top 10 fashion brands using social media marketing; retail fashion brands effectively marketing online.

The Future of Fashion
04/27/2009 – 5:11 pm | Comments

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) …

Advertising Campaign: Bisazza & Nobuyoshi Araki
04/19/2009 – 10:58 pm | Comments

Italian designer Bisazza hires Nobuyoshi Araki for it 2009 Advertising campaign to help further brand recognition.

Top 10 Reasons People & Companies Shouldn’t Tweet
04/17/2009 – 4:29 pm | Comments

10 Reasons brands, companies, products people and individual shouldn’t use Twitter or social media.

Emerging South African Fashion
04/15/2009 – 2:37 am | Comments
Emerging South African Fashion

South African Fashion Designers, South African Fashion Trends and South African fashion week for spring 2009.

Tickle Me Tuesdays: Sweet Lapis Dresses
04/08/2009 – 12:07 am | Comments

Lapis Girl designs fashionable, vintage style dresses and skirts; bohemian chic meets classic, romantic style in their long & short dress designs.

Book Report: No One Cares What You Had For Lunch
04/06/2009 – 6:25 pm | Comments

Book review of “No One Cares What You Had For Lunch: 100 Ideas for Your Blog” by Margaret Mason.