Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: branding

Web Discovery: Viralogy & Your Social Media Brand Rank
06/02/2009 – 2:27 am | Comments
Web Discovery: Viralogy & Your Social Media Brand Rank

Social media tools for fashion bloggers. How fashion bloggers can use social media to market their fashion website.

The Six Most Creative Fashion Brands of 2009
05/31/2009 – 11:19 pm | Comments

The most creative fashion brands, retailers & designers in the fashion industry in 2009.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

How Do You Measure Social Media ROI?
05/21/2009 – 5:44 pm | Comments
How Do You Measure Social Media ROI?

Measuring social media ROI, social media metrics and brand ROI on social media marketing.

Are Brands Oversaturating Social Media?
05/18/2009 – 4:25 pm | Comments

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Alice & Olivia’s New “Online Lair”
05/14/2009 – 8:18 pm | Comments
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

Fashionable Events: Los Angeles & New York City
05/13/2009 – 7:50 pm | Comments

Los Angeles Fashion Events & Fashion Business Networking Events in LA.

Valentino: The Last Emporer
05/12/2009 – 8:46 pm | Comments

Documentary review of Valentino, the history of the Valentino fashion brand and Giancarlo Giammett.

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Brands Rethinking Their Merchandising Strategy
05/04/2009 – 3:35 pm | Comments
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking …