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Articles tagged with: branding

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment | 323 views

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in …

Exploring Premium Denim Design with Allison Song Izu

07/20/2009 – 3:42 PM | 543 views
Exploring Premium Denim Design with Allison Song Izu

Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up …

Los Angeles Fashion: July Networking & Meetup

07/15/2009 – 1:25 PM | 3 Comments | 1,049 views

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships

06/30/2009 – 8:50 PM | 3 Comments | 821 views

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM | 534 views

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

En Vogue: The September Issue

06/28/2009 – 4:32 AM | 439 views
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, …

Women’s Wear Daily: Social Media Rewrites Fashion

06/24/2009 – 3:42 PM | 6 Comments | 3,143 views

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers …

Twitter’s Effect on Fashion Brands & Retailers

06/23/2009 – 4:07 PM | 961 views

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion …

Wyclef Jean: Using Twitter To Market Music Online

06/19/2009 – 11:35 PM | 255 views

This past week, I had the pleasure of speaking on Twitter and fashion marketing at 140Conf. The conference discussed the use of Twitter across multiple industries; one of the most …

Sunday Social: What’s Transpiring In the Fashion Universe

06/08/2009 – 1:07 AM | 290 views

Cosabella’s Miami Lingerie Show & an Interview with VP of Brand Development Guido Campello
Fashionista.com – Social What? Is shopping online a social experience and are online shoppers actively involved in …

Three Fashion Brands & Retailers Creating Effective Videos

06/04/2009 – 2:48 AM | 1,226 views

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about …

Twitter: Redefining Fashion Marketing via Social Media

06/02/2009 – 7:24 PM | 3 Comments | 1,436 views

Social Media and Web 2.0 technologies are having a profound impact on how fashion brands and fashion retailers are marketing to and engaging their customers online. One of the most …