Not Just A Label:  Supporting Avant-garde Fashion Designers
09/02/2010 – 5:03 am | Comments

Not Just A Label (“NJAL”) is leading global business directory, which features cutting-edge fashion designers, and supports individuality and the spirit of creativity.  NJAL offers a community where talent can grow and visionaries can meet …

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Articles tagged with: branding

CB2 On Multi-Channel Marketing, Social Media & Online Inspiration
07/04/2010 – 10:43 pm | Comments
CB2 On Multi-Channel Marketing, Social Media & Online Inspiration

For this year’s Dwell on Design show, I sat down with Marta Calle, the Creative Director of CB2, to talk about design, color inspiration and her personal fashion preferences.
At least, that’s what I thought the …

What I Learned At Fashion Camp LA
07/01/2010 – 5:06 pm | Comments Off
What I Learned At Fashion Camp LA

Fashion Camp LA brought together fashion and technology insiders and knowledge seekers to Santa Monica’s  Coloft on June 13, 2010.
It was an exciting event that brought together a diverse pool of opinions and ideas from …

The Do & Don’ts of Luxury Interactive
06/10/2010 – 4:21 am | Comments
The Do & Don’ts of Luxury Interactive

The Do & Don’ts of Marketing Your Luxury or Prestige Brand Through Interactive Media
Guest Post By Amalia Agathou
Fashion and technology always look in the same direction: Forward. Knowing this, what happens when two of the …

Inside Look: Fall’s LOFT Appeal
04/16/2010 – 9:06 am | Comments
Inside Look: Fall’s LOFT Appeal

Guest Post By Deanne Yee, Editor-In-Chief of Dream Sequins
Dream Sequins is a blog dedicated to independent and emerging fashion, with regular profiles of dreamy designers and boutiques around the globe. The blog covers accessories, beauty, …

The Creative Process of Fashion Blogging
02/22/2010 – 5:05 am | Comments

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …

Marketing is Not a Drive-By Shooting
08/20/2009 – 2:02 pm | Comments
Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and …

What’s Turning In The Fashion Universe
07/21/2009 – 4:28 pm | Comments

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just …

Exploring Premium Denim Design with Allison Song Izu
07/20/2009 – 3:42 pm | Comments
Exploring Premium Denim Design with Allison Song Izu

Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up with Allison during LA Market …

Los Angeles Fashion: July Networking & Meetup
07/15/2009 – 1:25 pm | Comments

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers online. Last week, over what …

Are You Listening To You Customers?
07/01/2009 – 9:39 am | Comments

This month’s Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:

Consumers are breaking down the traditional …