U.K. Business Summit: The Digital Future of Fashion

Fashion is tough. What now and where next?
That was the underlying theme at the Drapers Fashion Summit held in London earlier this week. Both the High End and High Street …

Tom’s Launches One-For-One Business Model

As of today, TOMS is no longer just a shoe company; by adding in accessories (namely eyewear), their new mantra is  “We’re the One for One company.” According …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the …

Defining Your Brand – Whether You’re An Agency or Individual

When it comes to our personal and company brands, people and companies often have an have identity crisis at some point in their growth. When that happens, we have to …

Orange County Professionals: Fashion Networking Event

Protecting Your Brand: Imitation vs. Inspiration
Intellectual Property Issues for the Apparel Industry
Join other apparel and industry professionals in Orange County for the FIRST networking reception.  Enjoy discussions over cocktails …

Lululemon Follows In GAP Footsteps

This evening at FMM, the entire FMM office almost had a heart attack, when we received this tweet for our wonderful friends at Lululemon:

And this is what we found:

Oh God, …

CB2 On Multi-Channel Marketing, Social Media & Online Inspiration

For this year’s Dwell on Design show, I sat down with Marta Calle, the Creative Director of CB2, to talk about design, color inspiration and her personal fashion preferences.
At least, …

What I Learned At Fashion Camp LA

Fashion Camp LA brought together fashion and technology insiders and knowledge seekers to Santa Monica’s  Coloft on June 13, 2010.
It was an exciting event that brought together a diverse pool …

The Do & Don’ts of Luxury Interactive

The Do & Don’ts of Marketing Your Luxury or Prestige Brand Through Interactive Media
Guest Post By Amalia Agathou
Fashion and technology always look in the same direction: Forward. Knowing this, what …

Inside Look: Fall’s LOFT Appeal

Guest Post By Deanne Yee, Editor-In-Chief of Dream Sequins
Dream Sequins is a blog dedicated to independent and emerging fashion, with regular profiles of dreamy designers and boutiques around the globe. …

The Creative Process of Fashion Blogging

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a …

Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by …