Refinery 29: Publishing, Social Media and The Future of Online Retail
03/21/2010 – 11:15 am | Comments

Guest Post By Madeline Veenstra
On March 12, I attended Portable Presents Refinery 29, at the The Edge in Brisbane, where founder Philippe von Borries and style director, Piera Gelardi of Refinery 29, discussed the …

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Articles tagged with: branding

The Creative Process of Fashion Blogging
02/22/2010 – 5:05 am | Comments

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …

Marketing is Not a Drive-By Shooting
08/20/2009 – 2:02 pm | Comments
Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and …

What’s Turning In The Fashion Universe
07/21/2009 – 4:28 pm | Comments

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just …

Exploring Premium Denim Design with Allison Song Izu
07/20/2009 – 3:42 pm | Comments
Exploring Premium Denim Design with Allison Song Izu

Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up with Allison during LA Market …

Los Angeles Fashion: July Networking & Meetup
07/15/2009 – 1:25 pm | Comments

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers online. Last week, over what …

Are You Listening To You Customers?
07/01/2009 – 9:39 am | Comments

This month’s Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:

Consumers are breaking down the traditional …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
06/30/2009 – 8:50 pm | Comments

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …

Twitter, the #140conf, Tidbits & Morsels
06/28/2009 – 11:06 pm | Comments

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

En Vogue: The September Issue
06/28/2009 – 4:32 am | Comments
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …