Not All Blogs & Vlogs Are Created Equal

U.K. Business Summit: The Digital Future of Fashion

Fashion is tough. What now and where next?
That was the underlying theme at the Drapers Fashion Summit held in London earlier this week. Both the High End and High Street are taking some hard knocks.
Consumers have changed and to stay in the game, brands and retailers too. It’s either adapt or die. It’s just that …

Tom’s Launches One-For-One Business Model

As of today, TOMS is no longer just a shoe company; by adding in accessories (namely eyewear), their new mantra is  “We’re the One for One company.” According to Toms, this means that “every time you buy something from TOMS, together we help a person in need. We started with shoes, and …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the communities you join, are so critically important to your ability to create influence as a blogger.
If you want to be an effective and successful …

Defining Your Brand – Whether You’re An Agency or Individual

When it comes to our personal and company brands, people and companies often have an have identity crisis at some point in their growth. When that happens, we have to pause and ask ourselves:

Who am I/we?
What do I/we do best?
Who’s my target client? Or – What do I want to do with my life?
What …

Orange County Professionals: Fashion Networking Event

Protecting Your Brand: Imitation vs. Inspiration
Intellectual Property Issues for the Apparel Industry
Join other apparel and industry professionals in Orange County for the FIRST networking reception.  Enjoy discussions over cocktails with attorneys, accountants, financial institutions, and other service providers to the apparel industry, along with invited manufacturers and brand holders.
Anyone involved with the apparel, accessories, …

Lululemon Follows In GAP Footsteps

This evening at FMM, the entire FMM office almost had a heart attack, when we received this tweet for our wonderful friends at Lululemon:

And this is what we found:

Oh God, it couldn’t be true! Did our beloved LuLu follow in the footsteps of GAP?
What’s happening to big retailers? Are really crappy logos that incite customer …

CB2 On Multi-Channel Marketing, Social Media & Online Inspiration

For this year’s Dwell on Design show, I sat down with Marta Calle, the Creative Director of CB2, to talk about design, color inspiration and her personal fashion preferences.
At least, that’s what I thought the agenda would be.  The interview, however, turned into an amazing full blown commentary on multi-channel and social marketing. Marta offered …