Not All Blogs & Vlogs Are Created Equal

FMM Loves Alexa Chung, Television’s New Fashion Darling

Alexa Chung is everywhere. This month, she rocks the cover of Teen Vogue with her signature style–a combination of vintage and new, feminine and awkward. The current it girl of the fashion world is more than just a pretty face: she’s smart and talented, and her vision is about to change the world of fashion …

Are You Gonna GetGlued On Social Rewards?

Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting to reap the rewards of social entertainment in the form of branded stickers on GetGlue.
Founded in 2010, GetGlue is a social recommendation and semantic media …

Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how to write it…whether or not to analyze it…and if so, how to break it down.
So, I decided to follow the “cockroaches in my head” and …

YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving viewers a broader range of entertainment. The video site has partnered with a number of well-known personalities, content producers and up-and-coming media companies who will …

Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. Variety reports  that in a 10-episode show, 14 unknown designers compete to have their lines launched  in department stores around the country.

Each hour-long episode will …

6 Ways The Indie Film Industry Creates Effective Branded Entertainment

During a recent Digital LA panel in Hollywood last month, entertainment minds gathered to discuss how the independent film industry created branded entertainment. As avid readers of FMM, we don’t have to tell you that the sources for inspiration and knowledge often lay outside of our own industry. When was the last time you explored …

Find Your Aura: Inside The Whimsical World Of Converse

Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. Just watch!
FMM VIDEO CRED:

feelings of pure inspiration
customer lifestyle excellently personified