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Articles tagged with: Branded Entertainment
Branded Content: Marks & Spencer, Louis Vuitton’s NOWNESS, Nina Garcia Gets AOL Series
NOWNESS launches Chinese version of content site
NOWNESS.com has launched a Chinese-language version of its unique editorial platform, giving Chinese consumers and luxury enthusiasts a new way to experience high-end lifestyle and to engage with luxury brands online.
Accompanying the new Chinese edition of NOWNESS, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the …
Thinkmodo: Viral Video Masterminds
James Percelay always wanted a career where he could say, “kids, don’t try this at home.” He’s finally arrived.
Percelay, the outrageous marketing mastermind behind Thinkmodo, uses the convergence of the Internet and television as his professional playground. At a recent Lucid NYC meet-up, Percelay discussed how he creates viral videos for clients in an unconventional …
Project Ethos Launches Web Series For Emerging Arts
Since 2005, the Project Ethos platform has primarily been live events – a fashion show, concert and art gallery all under one roof, in one night. Attendees have flocked to a fresh experience while participants received the tools they needed – unique innovation that put fashion, music, art, buyers, media and the public in the …
13 Brilliant Fashion & Luxury Brand Videos Of 2011
Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity to film.
The challenge will lie in creating content to fit the medium and engage online audiences. But have no fear, I think this is a challenge …
The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011
For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès Paris Mon Ami
For a luxury brand attempting to make the most of digital, I don’t think anyone gives Hermès enough credit. Since 2010, the brand …
Dior’s Modern Take on Social Gaming and Beauty
PlayIs it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a whole new meaning. The pinball, replaced with a pearl, begs the view to wonder “Where will it go?” Breathlessly following its every move, we experience …
Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies
New York Topic Of The Week – Bloggers
This week WWD profiled five of the top fashion bloggers on the web. The biggest commonality in their report – bloggers make over 50% of their revenue from online advertising.
Fashionista.com responded with an exploration on trust when it comes to bloggers’ editorial integrity. Digital Brand Architects is quoted …