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Articles tagged with: Branded Entertainment

Project Ethos Launches Web Series For Emerging Arts

02/16/2012 – 6:24 AM | 622 views
Project Ethos Launches Web Series For Emerging Arts

Since 2005, the Project Ethos platform has primarily been live events – a fashion show, concert and art gallery all under one roof, in one night. Attendees have flocked to …

13 Brilliant Fashion & Luxury Brand Videos Of 2011

01/10/2012 – 5:34 AM | 2 Comments | 3,768 views
13 Brilliant Fashion & Luxury Brand Videos Of 2011

Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity …

The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011

01/04/2012 – 6:18 AM | 8 Comments | 8,002 views
The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011

For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès …

Dior’s Modern Take on Social Gaming and Beauty

11/29/2011 – 5:30 AM | 2 Comments | 3,476 views
Dior’s Modern Take on Social Gaming and BeautyPlay

Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a …

Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies

11/18/2011 – 10:11 AM | 1,650 views
Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies

New York Topic Of The Week – Bloggers
This week WWD profiled five of the top fashion bloggers on the web. The biggest commonality in their report – bloggers make over …

FMM Loves Alexa Chung, Television’s New Fashion Darling

11/10/2011 – 5:04 AM | 1,356 views
FMM Loves Alexa Chung, Television’s New Fashion Darling

Alexa Chung is everywhere. This month, she rocks the cover of Teen Vogue with her signature style–a combination of vintage and new, feminine and awkward. The current it girl of …

Are You Gonna GetGlued On Social Rewards?

11/09/2011 – 5:07 AM | 1,850 views
Are You Gonna GetGlued On Social Rewards?

Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting …

Hit By Art Hard, When A Writer Loses Her Words

11/07/2011 – 5:03 AM | 8 Comments | 2,755 views
Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how …

YouTube Moves Into Lifestyle Content With Original Video Programming

11/01/2011 – 8:54 AM | 2,381 views
YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving …

Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

07/28/2011 – 6:15 PM | 1,274 views
Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. …

6 Ways The Indie Film Industry Creates Effective Branded Entertainment

07/18/2011 – 5:28 AM | 2,942 views
6 Ways The Indie Film Industry Creates Effective Branded Entertainment

During a recent Digital LA panel in Hollywood last month, entertainment minds gathered to discuss how the independent film industry created branded entertainment. As avid readers of FMM, we don’t …

Find Your Aura: Inside The Whimsical World Of Converse

06/03/2011 – 1:26 PM | 1,479 views

Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. …