Not All Blogs & Vlogs Are Created Equal

Dolce & Gabanna Launches Official YouTube Channel

Dolce & Gabbana announces the launch of its new official YouTube channel.

Get  ready for unlimited video inspiration from a premiere Italian fashion brand. The new official Dolce & Gabbana YouTube channel epitomizes the soul of the brand and entertains viewers with stunning cinematography and, most importantly, sublime fashion. The channel depicts the look and feel …

Kate Spade New York Launches Fathom Travel Site

kate spade new york partners with Fathom for city guides that offer travel recommendations for cities around the world.

What’s better than a really great travel blog? A really great travel blog with style. Now, in addition to Louis Vitton’s City Guides, kate spade new york has partnered with Fathom, a delightful, immaculately-curated travel guide, to launch …

Branded Content: Marks & Spencer, Louis Vuitton’s NOWNESS, Nina Garcia Gets AOL Series

NOWNESS launches Chinese version of content site
NOWNESS.com has launched a Chinese-language version of its unique editorial platform, giving Chinese consumers and luxury enthusiasts a new way to experience high-end lifestyle and to engage with luxury brands online.
Accompanying the new Chinese edition of NOWNESS, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the …

Condé Nast Exec Lays Roadmap for Luxury Brand Strategy

Last Saturday, fashion and digital industry leaders gathered at Woodbury University for Inside FMM’s Innovation Summit, a one-day symposium on digital trends critical to success in the fashion industry. This article is the first we will publish, but certainly not the last. The amount and quality of information shared by our talented speakers was astounding, …

Six Killer Interior Design Brand Blogs to Read Now

Shortly after the design bloggers conference this past week in LA, the editors of FMM became enthralled with the way that online retailers like Wayfair, Joss & Main, Hayneedle, The Foundary, One Kings Lane, Kohler, Bejamin Moore and Sherwin Williams develop and execute blogger and brand content strategies. We went on a quest for the …

VIDEO: ALDO Asks, What Defines Luck?

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How Do You Define Luck?
ALDO is at it again, enticing and engaging their fans with a fun video that’s driven an interactive, yet simple, question that open to broad interpretation.

What does lucky mean to you?
Hitting the jackpot?
Falling in love in an elevator?
That day when you’re making every shot, killing every joke?

Or …

Five Lifestyle PR Trends Taking Flight In 2012

Great PR ignites the right conversations with the right influencers in all the right places. Now with the evolving digital space, PR needs to integrate a client’s message within a new mix of disciplines.
“From my perspective, it’s not a race anymore,” says Darlan Monterisi, EVP of Porter Novelli. “Rather, it’s all about how we work …