Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: blogging

Web Discovery: Viralogy & Your Social Media Brand Rank
06/02/2009 – 2:27 am | Comments
Web Discovery: Viralogy & Your Social Media Brand Rank

Social media tools for fashion bloggers. How fashion bloggers can use social media to market their fashion website.

Your World Vs. Your Customer’s World
05/28/2009 – 8:39 pm | Comments

How brands need to stay relevant to their customers’ lives in order to retain the customer.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?
05/18/2009 – 4:25 pm | Comments

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Fashionable Events: Los Angeles & New York City
05/13/2009 – 7:50 pm | Comments

Los Angeles Fashion Events & Fashion Business Networking Events in LA.

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Brands Rethinking Their Merchandising Strategy
05/04/2009 – 3:35 pm | Comments
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking …

Book Report: Juggle! Rethink Work & Reclaim Your Life
05/03/2009 – 11:36 pm | Comments

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine his or her business skills …

Five Inspirational Women To Know in 2009
04/30/2009 – 6:05 pm | Comments
Five Inspirational Women To Know in 2009

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.
Since I started working …

Top 10 Fashion Brands Using Social Media
04/28/2009 – 6:45 pm | Comments

Top 10 fashion brands using social media marketing; retail fashion brands effectively marketing online.