Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: blogging

A Blueprint For The Perfect Blog Post

08/27/2011 – 5:42 PM |
A Blueprint For The Perfect Blog Post

Discovered via my friend Rachelle Houde, I believe the photo says it all.

Fashion Bloggers: Want To Blog Your Way To The Front Row?

07/27/2011 – 11:23 PM | One Comment
Fashion Bloggers: Want To Blog Your Way To The Front Row?

The Front Row. In the fashion world, a seat that signals to others that you have a priceless commodity:  Influence.  For bloggers, this means even more: acceptance amongst the “old guard” and recognition of their dedicated audience’s value. However, the struggle for those looking for more than their “15 minutes” is figuring out how to …

Book Review: The Complete Idiot’s Guide To WordPress

07/01/2011 – 5:00 AM | One Comment
Book Review: The Complete Idiot’s Guide To WordPress

Whether you’ve established your place in the blogosphere or are just entering this relatively new world, you can always afford to learn something new. The Internet never stops growing and shapeshifting, so it’s important to be open to learning on an ongoing basis. And that’s why I didn’t bat an eye at the …

The Psychology Behind The Rise Of Microblogging

05/30/2011 – 8:05 AM | 6 Comments
The Psychology Behind The Rise Of Microblogging

Anyone who has been online for the last few years has noticed a remarkable shift away from busy, poorly designed websites and communities; and towards streamlined, almost minimalist sites and applications.  While we are undeniably more digital than ever, it seems that we are taking a step back — not to move backward, but to …

Fashion Blogging: Tumblr vs. Posterous

05/12/2011 – 6:07 AM | 2 Comments
Fashion Blogging: Tumblr vs. Posterous

Since its inception, the world of fashion blogging has been dominated by “full-blogging” platforms like WordPress. These sites give users the flexibility and unlimited potential to create customized content and design with full control. For fashion bloggers, full service blogging platforms are reliable, cost-effective and enable bloggers to create full websites without incurring huge co …

Blogger Spotlight: Stylish Conversation With The Style PA

04/28/2011 – 5:11 AM |
Blogger Spotlight: Stylish Conversation With The Style PA

Recently named one of the “Top 50 UK Fashion Insiders On Twitter” by The Telegraph, Jenny Hayden and her three blogs jumped onto our blog radar.  Hayden launched The Style PA in 2007, but manages to also write for The Style PA at Home and The Style PA for Men.  Hayden focuses on style tips …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

04/20/2011 – 9:00 AM |
7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the communities you join, are so critically important to your ability to create influence as a blogger.
If you want to be an effective and successful …