Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

Read the full story »
Marketing

articles on fashion marketing, digital strategy and online engagement.

Social Media

comprehensive social media, social network, social shopping and social influence articles

Industry Interviews

interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

Online Resources

online marketing tools, websites and social technologies for brands and retailers.

Mobile

mobile commerce, location-based services, apps development and mobile payment articles

Home » Archive by Tags

Articles tagged with: blogging

Interview: Luxury Publishing Goes Digital
10/25/2009 – 7:01 pm | Comments

Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.
Digital media’s …

Sunday Therapy: Discovering What You Are and Are Not
07/19/2009 – 3:39 pm | Comments
Sunday Therapy: Discovering What You Are and Are Not

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is …

Are You Listening To You Customers?
07/01/2009 – 9:39 am | Comments

This month’s Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:

Consumers are breaking down the traditional …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
06/30/2009 – 8:50 pm | Comments

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …

Twitter, the #140conf, Tidbits & Morsels
06/28/2009 – 11:06 pm | Comments

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

En Vogue: The September Issue
06/28/2009 – 4:32 am | Comments
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

On A Personal Note: Social Media & Influencing Personal Growth
06/08/2009 – 3:38 pm | Comments
On A Personal Note: Social Media & Influencing Personal Growth

Since 2007, Twitter’s been my #1 tool in meeting and connecting with people in online. This year, I made a commitment to build and nurture online relationships with the individuals who influence me offline. With …

Move Over Google Reader, I Have MyAlltop
06/04/2009 – 9:00 pm | Comments

I consider myself a fashion forward, tech savvy, chic – kinda geek – girl. I live and breathe the web, constantly craving to discover every nuance. But sometimes, it becomes overwhelming. My once loved Google …

Web Discovery: Viralogy & Your Social Media Brand Rank
06/02/2009 – 2:27 am | Comments
Web Discovery: Viralogy & Your Social Media Brand Rank

Social media tools for fashion bloggers. How fashion bloggers can use social media to market their fashion website.