Engagement, Crowdsourcing and Fashion Savvy Users: There’s An App For That
The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their …
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Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls …
Amidst the current economic crisis, Hermès has stood out as a brand that managing the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand …
