Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Benetton’s Latest Social Media Campaign Revisits Augmented Reality

02/08/2010 – 8:21 AM |
Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.”
“It’s My Time” takes Benetton’s use of AR to another level; it previously tested …