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Articles tagged with: Augmented Reality
U.S. E-Commerce: H&M Missing Revenue Stream
Fashion Business Professional Incubator Series
Two years ago, we started FashionablyMarketing.Me in order to explore the complexities of online marketing for the fashion industry; it also helped establish our voice and thought leadership in the digital media space. This year, we’re launching our Fashion Marketing Incubator Series. FMIS hopes to serve as a “platform” for the …
GoldRun Augmented Reality Mobile Platform For Retailers
Yesterday, H&M launched its iPhone mobile application on an augmented reality platform for retailers, created by GoldRun.
Always excited and intrigued by new platforms that lower the barrier for brands, agencies and retailers to jump into the mobile and geolocation space, we looked at GoldRun more in-depth.
What Is Gold Run?
GoldRun is an augmented reality mobile …
H&M Creates Augmented Reality App
Following in the footsteps of JC Penney, H&M is exploring augmented reality and virtual fitting.
Mass retailer H&M has debuted its augmented reality app today with a virtual fashion show featuring selections from H&M’s fall/winter collection – part of the 10-year anniversary celebrations for CondeNast’s Style.com. The app was built on the AR mobile platform GoldRun.
The …
Seventeen.com and J.C. Penney’s Augmented Reality Dressing Room
Seventeen.com and J.C. Penney have decided to jump on the augmented reality train. As part of their back to school promotions, Seventeen and J.C. Penny launched virtual dressing rooms that incorporates augmented reality, motion capture, social media and eCommerce. Technology loving teens can rejoice as their fall fashion choices are now completely integrated into their …
Westfield Fashion Detector
Ever been browsing through Facebook and find the perfect dress on a friend’s photo?
You want the dress oh so badly, but there’s a caveat: You don’t really know the person wearing the dress, and you feel shy about asking where she got it.
It’s a common problem, and students at the Miami AD School have come up …
Junaio GLUE Could Bring Fashion To Life
Junaio is an augmented reality app for iPhone and Android that works a lot like Yelp, helping users to find restaurants, shops and more. However, Junaio comes with a clever quirk called Junaio GLUE in which pointing your phone’s camera at a cartoon character brings him to life in 3D.
The 3D cartoon character can’t do …
JCPenney’s Mobile Marketing: Too Cool For School
JCPenney gets too cool for school with their mobile marketing strategy.
Mobile Commerce Daily reports that retailer JCPenney has launched a multichannel marketing campaign. What’s exciting about this campaign?
Well, it merges augmented reality and video into mobile experiences for teens. The campaign features ads that will run via Apple’s iAd, mobile coupons and a new …