Seventeen.com and J.C. Penney have decided to jump on the augmented reality train. As part of their back to school promotions, Seventeen and J.C. Penny launched virtual dressing rooms that incorporates augmented reality, motion capture, …

Ever been browsing through Facebook and find the perfect dress on a friend’s photo?
You want the dress oh so badly, but there’s a caveat: You don’t really know the person wearing the dress, and you …

Junaio is an augmented reality app for iPhone and Android that works a lot like Yelp, helping users to find restaurants, shops and more. However, Junaio comes with a clever quirk called Junaio GLUE in …

JCPenney gets too cool for school with their mobile marketing strategy.
Mobile Commerce Daily reports that retailer JCPenney has launched a multichannel marketing campaign. What’s exciting about this campaign?
Well, it merges augmented reality and video …

Fashion Camp LA brought together fashion and technology insiders and knowledge seekers to Santa Monica’s  Coloft on June 13, 2010.
It was an exciting event that brought together a diverse pool of opinions and ideas from …

How does a retailer stand out amongst the millions of messages being digitally projected across Times Square?  Forever 21 choose to simply augment their perceptions.

According to Fast Company, the campaign was designed by interactive agency …

The Response To LA Fashion Camp is amazing, the event spread like wildfire with the help of our sponsors Mashable, BurdaStyle and XCVI Clothing. If you can’t attend or were unable to register, you’re not …

Coming To Fashion Camp this weekend? Zugara, one of  Los Angeles’ leading augmented reality firms, will educate retailers and brands on how they can leverage augmented reality in their marketing plans.
5 Things To Know About …

Guest Post By Daniel Zeltzer, Marketing Director of Los Angeles based fashion brand XCVI Clothing.

Sustainable Business Practices and Computational Design for Garments?
Is fashion design really possible on a computer? It’s hard to work with garments …

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls …