Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New …

FMM’s Outlook on Mobile Augmented Reality

Mobile marketing is one of the hottest topics for brands, retailers and e-tailers these days, especially when it comes to consumer engagement and sales. The editors of FMM ended 2011 …

How Video Games Will Change Fashion

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the …

Virtual Fitting: Another Piece Of The Future Of Online Shopping

With a growing buzz surrounding online gaming, mobile technology and augmented reality, we know that the future of e-commerce is bound to be more fun and realistic than ever.  With …

Fashism Loves Foursquare

It’s only been about six months since Fashism released its first app, but along with spring, Fashism 2.0 — with geolocation capabilities — has arrived.  The newest version of the …

Kinect Xbox Gaming Technology + Shopping

This video demonstration of a woman applying Kinect Xbox gaming technology to her shopping experience got our tech-savvy, fashion-loving hearts racing. The brainchild of SuperHeroes, a new digital creative …

How Luxury Brands Should Approach Social Commerce

During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.  In my …

Amble About In Style With Louis Vuitton

We’ve been in love with Louis Vuitton’s City Guides for years, but the luxury label is now helping us travel the world in style via mobile technology.  We’re really taken …

There’s An App For That: Daytrippin’ or mTrippin’?

We have a confession:  both Macala and I have become addicted to testing apps just for the heck of it. We’ve decided to write about the apps that tickle our …

Sorel Partners With Goldrun For A Virtual Scavenger Hunt At Sundance

Do our amazing readers remember GoldRun from a few months back from the cool AugMe campaign they did with H&M? Well, now the augmented reality mobile application is working with …

German Ad Agency Fights Domestic Violence With Augmented Reality

Augmented reality is changing more than the fashion world, and this campaign by the German advertising agency brand.david is just one example of the technology’s power.
The campaign illustrates how …

eBay Classifieds & Junaio Team Up For Augmented Reality App

Junaio and eBay have partnered to make eBay Classifieds come alive on your smart phone.  Could this app give eBay Classifieds a much needed edge to compete with online classifieds …