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ARworks Creates Augmented Reality Fashion Show

ARworks has created an augmented reality fashion show for Vodafone. The telecom company chose designers featured at a Gombold Újra fashion show, and 11 designers have pieces displayed in augmented reality display accessible via a QR code with the AR browser Junaio. You can see the entire process unfold in the video below.

As you can see, …

Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New York store at Christmas COOL?
Since augmented reality seems to be the topic of the month, we’ve found another fragrance launch for you leveraging the cutting …

FMM’s Outlook on Mobile Augmented Reality

Mobile marketing is one of the hottest topics for brands, retailers and e-tailers these days, especially when it comes to consumer engagement and sales. The editors of FMM ended 2011 with a three-part series on the history and future of mobile marketing, then broke down the four steps to developing a successful mobile strategy and …

How Video Games Will Change Fashion

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and …

Virtual Fitting: Another Piece Of The Future Of Online Shopping

With a growing buzz surrounding online gaming, mobile technology and augmented reality, we know that the future of e-commerce is bound to be more fun and realistic than ever.  With a push for modern consumer personalization, we’re not surprised to see start-ups like Los Angeles-based Styku cropping up.
While we’ve just begun to experience the wave …

Fashism Loves Foursquare

It’s only been about six months since Fashism released its first app, but along with spring, Fashism 2.0 — with geolocation capabilities — has arrived.  The newest version of the fashion mobile app integrates Foursquare into its fashionable game.
Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to …

Kinect Xbox Gaming Technology + Shopping

This video demonstration of a woman applying Kinect Xbox gaming technology to her shopping experience got our tech-savvy, fashion-loving hearts racing. The brainchild of SuperHeroes, a new digital creative ad agency located in Amsterdam and Brooklyn, this use of augmented reality gaming technology will enable brands to create an interactive shopping experience for their …