Not Just A Label:  Supporting Avant-garde Fashion Designers
09/02/2010 – 5:03 am | Comments

Not Just A Label (“NJAL”) is leading global business directory, which features cutting-edge fashion designers, and supports individuality and the spirit of creativity.  NJAL offers a community where talent can grow and visionaries can meet …

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Articles tagged with: augmented reality

Seventeen.com and J.C. Penney’s Augmented Reality Dressing Room
08/18/2010 – 7:28 am | Comments
Seventeen.com and J.C. Penney’s Augmented Reality Dressing Room

Seventeen.com and J.C. Penney have decided to jump on the augmented reality train. As part of their back to school promotions, Seventeen and J.C. Penny launched virtual dressing rooms that incorporates augmented reality, motion capture, …

Westfield Fashion Detector
07/31/2010 – 11:45 pm | Comments
Westfield Fashion Detector

Ever been browsing through Facebook and find the perfect dress on a friend’s photo?
You want the dress oh so badly, but there’s a caveat: You don’t really know the person wearing the dress, and you …

Junaio GLUE Could Bring Fashion To Life
07/20/2010 – 9:29 pm | Comments
Junaio GLUE Could Bring Fashion To Life

Junaio is an augmented reality app for iPhone and Android that works a lot like Yelp, helping users to find restaurants, shops and more. However, Junaio comes with a clever quirk called Junaio GLUE in …

JCPenney’s Mobile Marketing: Too Cool For School
07/16/2010 – 8:12 am | Comments
JCPenney’s Mobile Marketing: Too Cool For School

JCPenney gets too cool for school with their mobile marketing strategy.
Mobile Commerce Daily reports that retailer JCPenney has launched a multichannel marketing campaign. What’s exciting about this campaign?
Well, it merges augmented reality and video …

What I Learned At Fashion Camp LA
07/01/2010 – 5:06 pm | Comments Off
What I Learned At Fashion Camp LA

Fashion Camp LA brought together fashion and technology insiders and knowledge seekers to Santa Monica’s  Coloft on June 13, 2010.
It was an exciting event that brought together a diverse pool of opinions and ideas from …

Forever 21 Augments Reality In Times Square
06/27/2010 – 2:43 pm | Comments

How does a retailer stand out amongst the millions of messages being digitally projected across Times Square?  Forever 21 choose to simply augment their perceptions.

According to Fast Company, the campaign was designed by interactive agency …

The Fashionable Converge in LA This Weekend
06/10/2010 – 12:47 am | Comments
The Fashionable Converge in LA This Weekend

The Response To LA Fashion Camp is amazing, the event spread like wildfire with the help of our sponsors Mashable, BurdaStyle and XCVI Clothing. If you can’t attend or were unable to register, you’re not …

The Five Things You’ll Learn About Augmented Reality At FashionCamp
06/09/2010 – 11:38 am | Comments

Coming To Fashion Camp this weekend? Zugara, one of  Los Angeles’ leading augmented reality firms, will educate retailers and brands on how they can leverage augmented reality in their marketing plans.
5 Things To Know About …

Can Brands Build Sustainable Business Models Through Technology?
05/12/2010 – 6:01 am | Comments
Can Brands Build Sustainable Business Models Through Technology?

Guest Post By Daniel Zeltzer, Marketing Director of Los Angeles based fashion brand XCVI Clothing.

Sustainable Business Practices and Computational Design for Garments?
Is fashion design really possible on a computer? It’s hard to work with garments …

Benetton’s Latest Social Media Campaign Revisits Augmented Reality
02/08/2010 – 8:21 am | Comments
Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls …