Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Tags

Articles tagged with: apps

Licensing Luxury: Jil Sander Partners With LG to Expand Lifestyle Brand

10/12/2011 – 5:13 AM | 1,812 views
Licensing Luxury: Jil Sander Partners With LG to Expand Lifestyle Brand

In collaboration (aka very cool licensing agreement) with LG Electronics, Jill Sander, the German fashion house has decided to take a step into the lifestyle brand arena by launching its first mobile phone design.
Running on Windows Phone 7.5, the latest smartphone OS by Microsoft, the Jil Sander Mobile include a 3.8 touchscreen, 5 MP camera …

Case Study: The Stylish Girl + Gretchy International Mobile Pop Up Shop

10/06/2011 – 5:03 AM | 3 Comments | 2,509 views
Case Study: The Stylish Girl + Gretchy International Mobile Pop Up Shop

On July 30th, 2011 Toronto-based STYLISH GIRL, virtual closet and fashion app, partnered with Columbus, Ohio-based GRETCHY, a members-only online retailer, for discounted designer dresses and “trade-ins” to create a 36-hour sale that featured a limited quantity of current season designer dresses at sample sale prices by brands like Diane Von Furstenberg, Emilio Pucci, Herve …

Bluefly.com To Launch Social Game Platform

03/16/2011 – 5:25 AM | 3 Comments | 2,529 views
Bluefly.com To Launch Social Game Platform

We’ve been hooked on Bluefly Closet Confessions since its inception and we’re beyond impressed by Moxsie’s use of Badgeville for its #Buyerchat series, so naturally we’re excited that Bluefly has partnered with Badgeville to stake its claim as the first fashion retailer to launch a social game platform. Sugar’s Retail Therapy has some retail competition! …

ShopStyle’s Must-Have NYFW Mobile App

02/09/2011 – 5:35 AM | 905 views
ShopStyle’s Must-Have NYFW Mobile App

New York Fashion Week is going a little more geek chic in 2011!
ShopStyle, Mercedes-Benz Fashion Week’s first mobile app partner, launched a must-have fashion app that will make your New York Fashion Week experience that much more fashionable and informative. Whether you’re watching from front row or from the comfort of your own home, …

Live Life With Luck: Long Live Lucky

02/04/2011 – 5:00 AM | 4 Comments | 1,636 views
Live Life With Luck: Long Live Lucky

Guest Post By Kylee Decker
Long Live Lucky!
After reading about new Lucky editor, Brandon Holley’s plans to breathe fresh life back into the magazine, I realized that I hadn’t picked up an issue in a while. Not because I don’t enjoy it anymore or because I’d noticed changes that don’t suit my …

2DGO: A 2D Barcode Reader Assistant Bridging The Gap

02/03/2011 – 6:15 AM | 973 views
2DGO: A 2D Barcode Reader Assistant Bridging The Gap

The designer of the True Blood QR code ad, Warbasse Design, has launched the 2D Barcode Reader Assistant.  This free text-engine delivery system and mobile application provides approved 2D Barcode Readers to the user based on the user’s handset or by code
Philip Warbasse, Art Director/Developer at Warbasse Design, states, “For a couple of …

Papierdoll Launches Android Apps

01/02/2011 – 7:00 AM | 917 views
Papierdoll Launches Android Apps

Papierdoll, the well curated online fashion news magazine that you all know and love, has launched some helpful apps for Android.
Crave your fashion news fix, but are always on the go?  Then you will love the Papierdoll Fashion Headlines App.  It’s perfect for those who thirst for a thoughtful and elegant approach to understanding style …