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Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …
MR PORTER, the leading online retail destination for men’s style, unveiled a series of exclusive capsule collections from some of the world’s leading designers for Summer 2012.
Five designers have created exclusive collections for MR PORTER–Paul Smith, Oliver Spencer, Orlebar Brown, Rag & Bone and YMC–which will be available on the website from early May through …
Mark your calendars, fashionistas! For the first time in its history, red carpet arrivals at The Metropolitan Museum of Art’s renowned Costume Institute Benefit will be live streamed online Monday, May 7, from 6:30–8:30 p.m. EDT, on the Vogue, Amazon.com/Fashion and Metropolitan Museum websites.
Hosted by Vogue’s William Norwich and Elettra Wiedemann, the broadcast will include …
By now, you must have noticed our obsession with the upcoming Universal Pictures release Snow White and the Huntsman. If not, you should really visit our Inside Snow White Storify page and our Pinterest board. The film has a lush, decadent style that’s absolutely captivating.
One of our favorite new social discovery platforms, Mulu.me, is running …
NOWNESS launches Chinese version of content site
NOWNESS.com has launched a Chinese-language version of its unique editorial platform, giving Chinese consumers and luxury enthusiasts a new way to experience high-end lifestyle and to engage with luxury brands online.
Accompanying the new Chinese edition of NOWNESS, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the …
ARworks has created an augmented reality fashion show for Vodafone. The telecom company chose designers featured at a Gombold Újra fashion show, and 11 designers have pieces displayed in augmented reality display accessible via a QR code with the AR browser Junaio. You can see the entire process unfold in the video below.
As you can see, …
As publisher of FMM, I’m often asked “do you do anything else but write and run the FMM empire?” I laugh, first at the word “empire” and second at “do you have a life?”
Actually, I live a very full life, I take photos, I explore LA looking for content for February On 7th (my personal …
There’s yet another new fashion technology on the runway and in the trade show aisles known as Threadflip. Launched last week, Threadflip (backed by Baseline Ventures and First Round Capital with seed funding of $1.6 million) aims to provide a new way to discover, buy and sell fashion.
“Our investment in Threadflip underscores our interest in disruptive …
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