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Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …
The Fairchild Fashion Media Menswear Summit outlines tools for success in the menswear market.
Last month, key executives from the menswear industry came together at the Fairchild Fashion Media Menswear Summit. Featuring insight from and about trailblazing people, products, brands, and strategies, the event offered attendees tools for succeeding—and leading—in the shifting menswear market.
Video coverage of the summit is …
kate spade new york partners with Fathom for city guides that offer travel recommendations for cities around the world.
What’s better than a really great travel blog? A really great travel blog with style. Now, in addition to Louis Vitton’s City Guides, kate spade new york has partnered with Fathom, a delightful, immaculately-curated travel guide, to launch …
Under Armour launches What’s Beautiful campaign to recruit new brand ambassadors.
As a marketer, you know I love it when I find campaigns that intrigue me to participate in them as a consumer. This week, Under Armour caught my eye with a Facebook ad featuring a new video on female athletes. It lead me to the What’s …
Video: How Wired magazine identifies digital and tech trends
There are so many amazing conferences these days that it’s impossible to attend every one. So far this year, there’s been SXSW, Innovation Summit, Mashable Connect, Lucky FABB and “Disruptive by Design,” Wired magazine’s first-ever conference, held in New York City on May 1. The publication “gathered a dynamic …
The international editions of Vogue have announced dates for this year’s global shopping celebration, Fashion’s Night Out.
It’s time to get excited. Fashion’s Night Out, the global shopping event featuring innovative collaborations from retailers and brands like Polyvore, COACH, NET-A-PORTER, DKNY and Saks Fifth Avenue, is hitting more cities than ever this year. This September, celebrations will …
Sephora launches The New Face of Sephora, a new personalized online and mobile experience with full social and in-store integration.
Sephora has given itself a make-over. A social and mobile makeover, that is. Sephora’s website now features an entirely new personalized online experience, mobile website, iPhone app and iOS devices in more than 100 stores. Sephora …
Viggle, an iOS social rewards mobile app, uses new technology to verify that users are watching the TV shows they check into.
Last year, Get Glue made social rewards for mobile check-ins popular, pioneering check-ins to entertainment properties like TV shows, movies, books, music and brand topics. Users earn stickers similar to Foursquare badges for checking …
How-To: Fix The Broken Relationships Between Bloggers and Brands
The Impact of Bloggers on New York Fashion Week
17 Fashion Sites Every Fashion Industry Professional Should Know About
Google Boutiques’ Value To Fashion Brands & Retailers
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