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Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …
Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a larger-than-life way at the David Rubenstein Atrium at Lincoln Center.
Created by the interactive experts at Zugara, the augmented reality experience will allow Fashion Week guests …
Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges until Refinery29’s Search for The Next Big Style Blogger reached its thrilling conclusion. Now, Refinery29’s most popular original contest is back—and better than ever.
Refinery29, the …
For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so many thought-provoking ideas that your head will hurt in delightful ways as your mind is processing the knowledge you gain.
At the end of 2011, I attended …
Lionsgate will release The Hunger Games on March 23, and the studio and its partners have already kicked social media promotions for the teen-focused film into high gear. Since August 2011, partners have been rolling out interactive destinations and experiences flushing out the fictional world from this tween publishing sensation.
Welcome to Panem
The film is based on a best-selling …
The IFB ConferenceFebruary 8th, 2012 at Milk Studios, 450 W 15th Street, NYC. Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come party with us afterwards!There’s a Stylish Soiree at the Tribeca Grand from 9pm-12pm
Register for the IFB Conference here
$60 for IFB members (if you’re an independent …
Style Coalition unveiled the nominees for the 3rd Annual Fashion 2.0 Awards yesterday on StyleCoalition.com.
Leading the pack with three nominations each are Burberry and DKNY, both past Top Innovator Award Winners, along with first time multi-category nominee Oscar de la Renta. Winners of Best Twitter, Facebook, Blog, Website, Online Video and Mobile App along with …
Yes, the fashionable about to descend on SXSW 2012. For the past three years, style–whether that’s home, fashion or beauty–has become as integral to SXSW as its interactive, film and music components. We’re proud to be moderating a panel this year, and to be an official partner of Texas Style Council.
About Texas Style Council
The Texas …
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Google Boutiques’ Value To Fashion Brands & Retailers
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