Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Social Media

strategies, tactics and tools needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks.

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

#LuckyFABB Blogger Conference Observations

02/16/2011 – 5:10 AM | 884 views
#LuckyFABB Blogger Conference Observations

We were just daydreaming about ways Lucky could reinvent itself.  How ironic is it that they’ve made an appearance at Social Media Week, reaching out specifically to beauty and fashion bloggers?
Not everyone could make it to Social Media Week or Mercedes-Benz Fashion Week  for the Lucky Fashion And Beauty Blogger (FABB) Conference. But, as …

Fashionable Interview: Garmz Co-Founder Andreas Klinger

02/15/2011 – 5:15 AM | 1,176 views
Fashionable Interview: Garmz Co-Founder Andreas Klinger

We’ve had our eye on Garmz, a crowdsourced e-commerce fashion site that helps up-and-coming designers turn their visions into realizations, for awhile.  Garmz also helps style savvy shoppers by offering unique indie fashion designs at reasonable prices.  Any site that helps independent designers and our mission to stand out from the rest of the fashion …

Costume Jewelry For Grown Up Girls

02/14/2011 – 5:10 AM | 3 Comments | 1,470 views
Costume Jewelry For Grown Up Girls

Our quest for fashion jewelry that is affordable but not tacky is over. To our surprise, we like the selection of baubles and trinkets at BaubleBar so much that we want to make it a double!  “On the rocks” takes on a whole new meaning when you drink in the offering of chunky …

8 Things Your Fashion Business Does & Doesn’t Have To Do

02/14/2011 – 5:00 AM | 3 Comments | 3,481 views
8 Things Your Fashion Business Does & Doesn’t Have To Do

Hot off my 11 Things To Know in 2011 (aka my fashionable sage wisdom), I developed another set of guidelines for you fashionable entrepreneurs.
5 Things You Must Do:
1. Have A Reputable Website: There’s a growing trend that I’ve been seeing among fashion business professionals. Agencies, retail consultants and individual company figure heads are …

WWDMAGIC Begins: My Perception Of The Fashion Industry Shifts

02/12/2011 – 12:36 AM | 3 Comments | 1,797 views
WWDMAGIC Begins: My Perception Of The Fashion Industry Shifts

1:00 a.m. – Emails and preparation to leave
2:00 a.m. – Packing the car.
4:00 a.m. – Dark roads to Las Vegas.
6:15 a.m – Mohave desert sunrises, truck stop coffee and road side blogging.
—-> I’ve always been a desert girl, I’ve missed these moments. Sunrises over vast mountain peaks. The world feels so big, making you realize …

Luxury Evolution: Bulgari Adds Facebook Wishlist Feature

02/11/2011 – 5:00 AM | 1,011 views
Luxury Evolution: Bulgari Adds Facebook Wishlist Feature

Okay, we knew it, we knew it, we TOLD you we knew it! Luxury brands have begun to lead the social media revolution for 2011. Last week, Bulgari added a wishlist feature to their Facebook page WITH online shopping integration.  First ASOS and Young British Designers, and now Bulgari.

Once you add the Wishpot wishlist app …

There’s An App For That: Daytrippin’ or mTrippin’?

02/11/2011 – 4:55 AM | One Comment | 1,156 views
There’s An App For That: Daytrippin’ or mTrippin’?

We have a confession:  both Macala and I have become addicted to testing apps just for the heck of it. We’ve decided to write about the apps that tickle our fancy. Sometimes they’ll have purpose, sometimes they won’t…you just need to enjoy our app love stories.
Review: mTrip App for Apple + Droid
Traveling can be …