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Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …
In fashion, the one thing we know that we have plenty of is history. Not only that, we also have archives and treasure troves of IMAGES and VIDEOS to tell those stories. Bloggers and media publishers are harnessing the power of Facebook’s brand timelines not only to drive deeper engagement and conversations, but to tell …
At Inside FMM, we live, breathe, juice and drink fashion blogging, so it’s hard to remember a time without it. As focused as we are on breaking fashion marketing news in the present moment, we know how important it is to know the history of not only Inside FMM, but also the greater community of …
While attending the SXSW Interactive conference in Austin, Texas earlier this month, the editors of FMM attended an event at Threshold Furniture & Design hosted by the lovely founders of Mulu.me.
While enjoying an incredibly curated environment, perfect cappuccinos, delicious food and stimulating conversation in support of a fantastic cause, 826LA, we discovered something unexpected and thrilling: …
In the past, all you needed to do to market an entertainment property was cut an exciting trailer and put up a couple of billboards. In 2012, blockbusters succeed (The Hunger Games) and fail (John Carter) because of the strength (or lack thereof) of their digital marketing strategies.
Universal Pictures’ upcoming release Battleship, an adaptation of the …
As digital marketing experts, the editors of FMM are always looking for new digital marketing strategies and cutting edge campaigns in the fashion, entertainment, interiors and lifestyle spaces. Many times, we’re just on the lookout for something cool. When we heard that Rihanna was one of the stars of the upcoming feature film release Battleship, …
Express has launched Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper’s habits both in-store and …
New Yorkers cut obscene rent checks each month. Since I’m barely home, it hurts to think how I’m basically paying for a large storage unit for my closet and bed. Between long hours at the office and a social life to boot, it’s critical have that other bag in tow.
Yes, the other bag. We have …
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Google Boutiques’ Value To Fashion Brands & Retailers
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