FMM Master Classes allow brand professionals, agencies and consultants to improve their understanding of social technology, digital innovation and online marketing in the
ever-evolving digital landscape.
FMM classes are designed to help participants not only understand the concepts that surround social technologies and online marketing, but also to provide the tactical information needed to effectively integrate these technologies and platforms into their company’s current marketing plans.
Class Details
- Class Size: Classes are limited to 15 spots. We work in hands-on, interactive groups so enrollment must be limited.
- Course Materials: All of our courses include: printed and digital versions of course material and tactical documents that can be used in-house for other company professionals.
- Post Class Consultation: Classes include up to one hour (skype, email or phone) post-class consultation with teachers.
2012 Class Schedule
June 16th, 2012
Creating Content That Drives Culture
Microblogging and Content: This class discusses how companies, social media staff, community managers and agencies can create and implement successful content marketing programs. This course is an in-depth study of content creation vs. curation, how to maintain your brand voice and elevate your image through the content you’re creating. Platforms covered are blogs, Tumblr, Instagram, Pose, Pinterest and even Evernote.
- Taught By: Macala Wright & Marguerite Darlington, managing editor, FashionablyMarketing.Me
- Class Level: Beginner to Intermediate
- Food: healthy snacks, coffee served
- Time: 12:30 to 4:30 p.m., Saturday, 4 hours (3 hours teaching/1 hours networking)
- Location: CoLoft, 920 Santa Monica Blvd., Santa Monica, CA 90401
- Cost: $269.00
June 23rd, 2012 – Facebook: Commerce, Social Games and Advanced Engagement
Facebook Marketing: Facebook is evolving and so are your customers. In this class we will discuss the future of Facebook as marketing platform and how to create and implement success Facebook campaigns for customer acquisition and retention. In-depth content covers customer engagement, f-commerce, Facebook apps, sweepstakes and platform specific content. Legal regulations regarding content in this class covered.
- Taught By: TBD
- Class Level: Beginner to Intermediate
- Food: healthy snacks + coffee served
- Time: 12:00 to 5:00 pm, Saturday, 5 hours (3 hours teaching/1 hours group work/1 hours networking)
- Location: TBD
- Cost: $309.00
July 2012 – Creating Effective Branded Entertainment
Transmedia & Online Video: Limited budget or big budget, discover how to create winning online video content on budgets of $500 or $50,000. Class covers equipment, story line development, online tools for video production, YouTube marketing and video metrics.
- Taught By: TBD
- Class Level: Beginner to Intermediate
- Food: healthy snacks + coffee served
- Time: 12:00 to 5:00 pm, Saturday, 5 hours (3 hours teaching/1 hours group work/1 hours networking)
- Location: TBD
- Cost: $299.00
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