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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Thinkmodo: Viral Video Masterminds

03/07/2012 – 5:26 AM | 1,251 views
Thinkmodo: Viral Video Masterminds

James Percelay always wanted a career where he could say, “kids, don’t try this at home.” He’s finally arrived.
Percelay, the outrageous marketing mastermind behind Thinkmodo, uses the convergence of the Internet and television as his professional playground. At a recent Lucid NYC meet-up, Percelay discussed how he creates viral videos for clients in an unconventional …

VIDEO: ALDO Asks, What Defines Luck?

03/04/2012 – 6:58 PM | 835 views
VIDEO: ALDO Asks, What Defines Luck?Play

How Do You Define Luck?
ALDO is at it again, enticing and engaging their fans with a fun video that’s driven an interactive, yet simple, question that open to broad interpretation.

What does lucky mean to you?
Hitting the jackpot?
Falling in love in an elevator?
That day when you’re making every shot, killing every joke?

Or …

13 Brilliant Fashion & Luxury Brand Videos Of 2011

01/10/2012 – 5:34 AM | 2 Comments | 5,058 views
13 Brilliant Fashion & Luxury Brand Videos Of 2011

Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity to film.
The challenge will lie in creating content to fit the medium and engage online audiences. But have no fear, I think this is a challenge …

Inside The Influencer Project: Bloggers We Love

12/07/2011 – 10:53 PM | One Comment | 2,139 views
Inside The Influencer Project: Bloggers We LovePlay

We love bloggers, we started as bloggers and became a media group. So while working in Las Vegas this past August, we took the time to steal some very fun video with the girls that where part of MAGIC this year. We hope you enjoy!
Video One: Meet Heather, Sade and Taisa
Best Quote: Facebook Pages don’t …

How Video Games Will Change Fashion

12/07/2011 – 5:12 AM | 6 Comments | 4,997 views
How Video Games Will Change Fashion

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and …

Dior’s Modern Take on Social Gaming and Beauty

11/29/2011 – 5:30 AM | 2 Comments | 3,881 views
Dior’s Modern Take on Social Gaming and BeautyPlay

Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a whole new meaning. The pinball, replaced with a pearl, begs the view to wonder “Where will it go?” Breathlessly following its every move, we experience …

Shaolin Jazz Partners with Lifestyle Brands to Create Video Contest

11/25/2011 – 5:02 AM | One Comment | 1,254 views
Shaolin Jazz Partners with Lifestyle Brands to Create Video Contest

The SHAOLIN JAZZ-Video Contest (an extension of the notable SHAOLIN JAZZ-The 37th Chamber music project based in Washington D.C.) is a competition runs December 14th, 2011, whereby participants can submit videos they create for a SHAOLIN JAZZ track of their choosing.

Based on the response that DJ 2-Tone Jones and Gerald Watson received from the music …