13 Brilliant Fashion & Luxury Brand Videos Of 2011

Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity …

Inside The Influencer Project: Bloggers We Love

Play

We love bloggers, we started as bloggers and became a media group. So while working in Las Vegas this past August, we took the time to steal some very fun …

How Video Games Will Change Fashion

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the …

Dior’s Modern Take on Social Gaming and Beauty

Play

Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a …

Shaolin Jazz Partners with Lifestyle Brands to Create Video Contest

The SHAOLIN JAZZ-Video Contest (an extension of the notable SHAOLIN JAZZ-The 37th Chamber music project based in Washington D.C.) is a competition runs December 14th, 2011, whereby participants can submit …

The InsideFMM Fashion Influencer Project

Influence is a topic that runs through every facet of fashion, lifestyle and entertainment these days. Our the years, I’ve had a lot to say about identifying and working with …

YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving …

FMMTV Vol. 1: Video To Watch This Week

Net-A-Porter: Erin Wasson on Individuality
What do you get when you cross supermodel Erin Wasson with Zadig & Voltaire? An achingly hip capsule collection built for the lifestyle of every California girl. Wasson …

Deconstructing Beauty: Zombie Boy Video Campaign Shakes Up YouTube

Do you judge a book by its cover?
Creatives, intellectuals and advertising aficionados alike know this isn’t always the best policy. Combining that statement with the largest trend in video – …

Context, Not Content, Will Drive Consumers To Buy Online

Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the …

DKNY’S “Something New York” Project Taps Influential New Yorkers

DKNY’S “SOMETHING NEW YORK” PROJECT:  WEBSITE || YOUTUBE

From the day we sat in Donna Karan’s office to exploring the DKNY sample closet (it’s better than any magazine closet), we knew …

Reality TV: BIG SEXY To Celebrate A Fuller Figure

In 2004, we had Dove’s Campaign for Real Beauty; in 2009, we had Glamour‘s “woman on p. 194;” and in 2011 we have plus size models like Crystal Renn and …