Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Articles in Twitter

Twitter Metrics, Engagement and ROI for Retailers
11/06/2009 – 7:05 am | Comments

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …

Retailers, Why Aren’t You Launching Branded Twitter Channels?
10/23/2009 – 5:39 pm | Comments
Retailers, Why Aren’t You Launching Branded Twitter Channels?

Today Tech Crunch provided retailers and brands with technological goodness. Mixx (a site very similar to Digg) is venturing into new territory with the launch of TweetMixx Channels. The service lets brands, celebs and companies …

#140Conf Los Angeles
09/18/2009 – 8:56 am | Comments
#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, with amazing sponsorship from Kodak, …

Twitter, the #140conf, Tidbits & Morsels
06/28/2009 – 11:06 pm | Comments

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

Twitter’s Effect on Fashion Brands & Retailers
06/23/2009 – 4:07 pm | Comments

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or …

Top 10 Reasons People & Companies Shouldn’t Tweet
04/17/2009 – 4:29 pm | Comments

10 Reasons brands, companies, products people and individual shouldn’t use Twitter or social media.

How The Fashion Industry Uses Twitter
03/16/2009 – 9:13 pm | Comments

Twitter Etiquette and instructional information for fashion bloggers, brands, marketers and retailers using social media marketing.