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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Social Media

5 Reasons Your Company Needs to Invest in Twitter

12/12/2011 – 6:15 AM | 2,824 views

By Jon Fahrner, Founder/CEO of BumeBox
Real-time social media is speeding everything up. Twitter allows for products and content travel more quickly and efficiently from brand to consumer. The real-time social network also happens to complete the loop by facilitating instantaneous consumer feedback to a brand. Meanwhile, businesses are trying to control a sweeping social forest …

Twitter Trend: Do You Have A Doppelganger?

12/09/2011 – 6:34 AM | 3 Comments | 1,872 views

You’re seeing it here first, and we hope you believe it. There’s a new trend that starting on Twitter, and we’re going to call it “The Twitter Doppelganger.” Though it doesn’t quite fit the definition of what Doppelganger means, it’s close enough and it sounds cool.
I noticed social media and internet famous personalities starting to …

Micheal Kors Launches Handbag Facebook Campaign

11/26/2011 – 4:00 AM | 2 Comments | 3,930 views

Micheal Kors uses Facebook to showcase the Fashionable Life of the Hamilton Tote…and other handbags.

Today designer Michael Kors launch of a new Facebook campaign, Bag Alert, in which established street-style bloggers are asked to photograph real women they see carrying Michael Kors bags. While the campaign features many bags, we can help but notice that …

A Blueprint For The Perfect Blog Post

08/27/2011 – 5:42 PM | 2,060 views

Discovered via my friend Rachelle Houde, I believe the photo says it all.

Bring Your Facebook Marketing Campaign To Life With WeBuzz Apps

08/16/2011 – 5:00 AM | 2,076 views

We’ve written the Fashion Industry’s Guide To Facebook Commerce and we’ve written extensively about Facebook as a social media and business marketing tool. So, we’re always looking for tools that can help us make the most of our Facebook pages. And when we discovered WeBuzz, user-customizable Facebook apps, we really liked what we saw.

WeBuzz enables …

QVC, Bloggers & Celebs Leverage Social Media To Support OCRF

07/27/2011 – 8:00 AM | 1,655 views

Last week, QVC hosted popular fashion and beauty bloggers at the QVC Presents Super Saturday LIVE Preview Event, an interactive experience leveraging social media for a good cause. The creative, fashionable event helped raise awareness and money for the Ovarian Cancer Research Fund.
Bloggers including Yuli Ziv of Style Coalition, Zandile Blay of Essence and Huffington …

Social + Shopping: ShopStyle Partners With Rent The Runway

07/27/2011 – 5:00 AM | 2,335 views

Do I Rent It Or Do I Buy It? That Is The Question!
Global fashion search engine ShopStyle has partnered with Rent the Runway, the premier online destination for dress and accessory rentals, to offer ShopStyle’s audience of 20 million women a new way to find, discover and wear the best designer fashion brands.

The partnership gives …