Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Social Media

Bluefly Closet Confessions: Can I Borrow Something From Your Closet?
04/08/2010 – 8:09 am | Comments
Bluefly Closet Confessions: Can I Borrow Something From Your Closet?

Bluefly Connects Fashion & Social Media with a New Platform Featuring Celebrity & Consumer Closets
Today, Bluefly.com launched of www.BlueflyClosetConfessions.com. Twitter and Facebook have become the retail industry’s leading tools for brand expansion and outreach. Following …

Can Social Media Make A Premium Denim Brand?
04/07/2010 – 4:53 am | Comments
Can Social Media Make A Premium Denim Brand?

Post By East Coast Editor Courtney Iseman
Airess & Church is a  new line of jeans making waves with its innovative marketing campaign. A denim line that actually engages the consumer, A & C markets with …

Facebook replaces ‘Become a Fan’ for ‘Like’
03/31/2010 – 1:47 pm | Comments
Facebook replaces ‘Become a Fan’ for ‘Like’

According to AP, Facebook is changing the way it asks its users to connect to brands and celebrities on the site.
Rather than ask people to “become a fan” of a brand, individual or retailer, Facebook …

Marc Jacobs, Foursquare + New York Fashion Week
03/25/2010 – 7:02 am | Comments
Marc Jacobs, Foursquare + New York Fashion Week

On Monday, Mashable, an online marketing publication I now regularly write for, launched How The Fashion Industry Uses Location Based Marketing.
In the article, I discussed how brands and retailers are moving beyond Social Media 101 …

Style Compare: The UK’s Ultimate Price Comparison Engine
03/24/2010 – 5:25 am | Comments
Style Compare: The UK’s Ultimate Price Comparison Engine

With the rapid adoption of social shopping,  price comparison and bar code scanning apps, the Brits are fashionably ahead of the curve once again with the launch of Style Compare. StyleCompare a site which allows …

Refinery 29: Publishing, Social Media and The Future of Online Retail
03/21/2010 – 11:15 am | Comments
Refinery 29: Publishing, Social Media and The Future of Online Retail

Guest Post By Madeline Veenstra
On March 12, I attended Portable Presents Refinery 29, at the The Edge in Brisbane, where founder Philippe von Borries and style director, Piera Gelardi of Refinery 29, discussed the …

American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments
American Apparel’s Marketing Successes with Fashion Communities

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

How Businesses Spend Their Social Media Dollars
02/15/2010 – 7:03 am | Comments
How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

The Sexiest + Raciest Branded Contests Online
01/21/2010 – 9:34 am | Comments
The Sexiest + Raciest Branded Contests Online

Tactical Corsets
This morning was an eye opening for me. I never imagined my best friend would be featured in a New York Times, article on Military Style wearing a  “Tactical Corset“.  But this morning, she …

Should Fashion Brands Hire Agencies For Social Media Marketing?
01/18/2010 – 2:56 am | Comments
Should Fashion Brands Hire Agencies For Social Media Marketing?

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …