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developments & case studies on social, mobile, e-commerce and Facebook commerce.

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Articles in Social Media

Give Your Facebook Fan Page A Tabfusion Style Makeover

05/20/2011 – 3:16 PM | 1,201 views
Give Your Facebook Fan Page A Tabfusion Style Makeover

Guest Post by Taisa Veras
As social media marketing becomes more ubiquitous every day, technology gurus are developing interesting platforms that are making social media marketing accessible and …

6 Ways Social Media Helps Your Presentation Resonate

05/20/2011 – 6:10 AM | One Comment | 1,491 views
6 Ways Social Media Helps Your Presentation Resonate

When planning a presentation, it is necessary to make sure the conversation is relevant and connects to the entire audience.  Nancy Duarte, founder of Duarte and author of Resonate and Slide:ology, gives …

INFOGRAPHIC: Business-To-Business Social Media On The Rise

05/19/2011 – 6:07 AM | 1,043 views
INFOGRAPHIC: Business-To-Business Social Media On The Rise

This infographic by Lisa Waananen illustrates the fact that business-to-business social media is on the rise.  Amongst other things, it’s interesting to note that Forrester Research predicts that B2B spending …

Rue La La Facebook Fans Curate Boutique

05/18/2011 – 6:00 AM | 1,196 views
Rue La La Facebook Fans Curate Boutique

Curated content and handpicked product selections are hot in 2011. From a consumer engagement standpoint, what could be better than providing shoppers with the opportunity to curate an e-commerce boutique …

Real-Time Interview: Designer Norma Kamali

05/12/2011 – 6:15 AM | 2 Comments | 1,606 views
Real-Time Interview: Designer Norma Kamali

I spent last week living out my Carrie Bradshaw fantasies with our New York writer, Nicole Giordano. Nicole and I were reporting in real-time from multiple events. During a two …

Facebook May One-Up Gropuon With Its New Deals Program

05/12/2011 – 5:45 AM | 740 views
Facebook May One-Up Gropuon With Its New Deals Program

CBS recently announced Facebook’s launch of an e-commerce deals program that has the potential to outshine the popular Groupon. The first cities to test the new Facebook program are San …

New York Fashion Brands With Stellar Social Media Tactics

05/10/2011 – 6:20 AM | One Comment | 2,410 views
New York Fashion Brands With Stellar Social Media Tactics

Last week, Fashion 140 Conference was one the digital fashion events of the year.  It quickly became apparent that New York-based fashion brands are leading a digital revolution with kick …

How To Create Social Promotions That Engage Fans, Friends and Followers

05/09/2011 – 6:15 AM | 775 views
How To Create Social Promotions That Engage Fans, Friends and Followers

These days, every online shopper is immune to ads that are mediocre (or worse). They see banners every day.  Etailers have to engage potential customers in ways that are immediately …

Art And Denim Are One At Levi’s

05/09/2011 – 5:50 AM | 658 views
Art And Denim Are One At Levi’s

Levi’s Photo Workshop is growing rapidly due to the brand’s expansion and launch of a Film Workshop at the MOCA museum.  This workshop helps to assemble professional film making training …

Geo Commerce: Social Gaming & Mobile Apps For Retailers

05/04/2011 – 12:30 PM | 720 views
Geo Commerce: Social Gaming & Mobile Apps For Retailers

An insightful panel on Geo Commerce: Social Gaming & Mobile Apps For Retailers was presented at Fashion140 today. Tamas Locher of Garmz and Basil Farano of Stylmee joined Macala …

Westfield UK: Giving London Retailers A Digital Edge

05/03/2011 – 5:46 AM | One Comment | 1,484 views
Westfield UK: Giving London Retailers A Digital Edge

Westfield UK is one of the most cutting-edge retail-focused companies in the UK because of its targeted utilization of digital technology.
The company, which is part of international shopping-centre conglomerate The …

Infographic Of The Week: Facebook Vs. Twitter Socialgraphics

05/01/2011 – 5:30 AM | 941 views
Infographic Of The Week: Facebook Vs. Twitter Socialgraphics