Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

Read the full story »
Social Media

comprehensive social media, social network, social shopping and social influence articles

Mobile

mobile applications, location-based marketing & geo-social networks

Luxury Marketing

online luxury marketing practices, strategies and news.

Metrics & ROI

articles on measurement, analytics metric tools and establishing ROI

Video

the best videos online, video marketing articles and case studies

Home » Archive by Category

Articles in Social Media

Foursquare Badges As Fashion Statements
06/09/2010 – 6:35 am | Comments
Foursquare Badges As Fashion Statements

Foursquare-Badges.com caters to the ultimate Foursquare fan.  This fan-made online store sells Foursquare inspired buttons so that you can celebrate and show off your Foursquare love to the real world.
Each button or pin is only …

iClothing Interview: Kangaroo Pockets for Your iPad
06/08/2010 – 6:49 am | Comments
iClothing Interview: Kangaroo Pockets for Your iPad

iClothing, which consists of the iTee and the iDress, are innovative and specially tailored garments with padded pockets for convenient iPad storage.  We were fortunate enough to interview the creators of iClothing, Davina Reichman and …

Women’s Wear Daily Gets Social
06/02/2010 – 11:50 pm | Comments
Women’s Wear Daily Gets Social

Every morning, around 4AM PST I stumble to my computer, first dose of crack in cup in hand, and search for the WWD Morning Report in my in box.
Last week, I had a surprise waiting …

Johanna Blakely: Lessons from Fashion’s Free Culture
05/31/2010 – 6:27 am | Comments

Copyright law’s grip on film, music and software barely touches the fashion industry … and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries …

Cynthia Rowley Launches Bridal Line With Foursquare
05/19/2010 – 11:55 pm | Comments
Cynthia Rowley Launches Bridal Line With Foursquare

Foursquare continues to build momentum with fashion brands; retailers are intrigued and enthralled at the possibilities that location-based marketing offers.
The next Foursquare campaign on deck is a unique one. It involves a designer – Cynthia …

Event Recap: On Location with Diesel + Foursquare
05/17/2010 – 6:02 am | Comments
Event Recap: On Location with Diesel + Foursquare

Two weeks ago, lifestyle brand Diesel added another twist and turn to its BE STUPID campaign, incorporating location-based social network Foursquare into its marketing mix.
The goal behind the Foursquare campaign was not only to attract …

From A Fashion Hipster to Hippie In Six Steps
05/10/2010 – 6:24 am | Comments
From A Fashion Hipster to Hippie In Six Steps

We love how fashion and technology, connect, merge and dance. Once in awhile (okay, most of the time), technology manages to one up fashion. Here’s a great instance of it. We hope you enjoy it …

What Sample Sale Sites Dominate Social Media?
04/30/2010 – 6:29 am | Comments
What Sample Sale Sites Dominate Social Media?

Though they’ve been around a while, online designer sample sales continue to dominate as a hot trend with consumers. Online Sample Sales have expanded into men’s wear, travel and home decor. It leaves a fashion …

How To Fashionably Organize Your Social Networks Into A Beautiful Microsite
04/27/2010 – 9:15 am | Comments

Fashionably + Creatively Organize Your Web Presence and Social Networks with Flavors.Me
Do you use social networking sites like Twitter, Tumblr, Flickr and Facebook but haven’t had the time to build that personal homepage you’ve …

Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division
04/09/2010 – 11:51 am | Comments
Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years to have a Bobbi Brown, …