Articles in Social Media
Guest Post By Madeline Veenstra
On March 12, I attended Portable Presents Refinery 29, at the The Edge in Brisbane, where founder Philippe von Borries and style director, Piera Gelardi of Refinery 29, discussed the …
For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …
Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.
Tactical Corsets
This morning was an eye opening for me. I never imagined my best friend would be featured in a New York Times, article on Military Style wearing a “Tactical Corset“. But this morning, she …
In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …
To jump start 2010, Sportswear International Magazine has published a five page article on Social Media Marketing; the in-depth marketing article features a two-page interview with FashionablyMarketing.Me’s CEO, Macala Wright Lee.
In her interview, Macala discusses …
On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …
For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging …
One of the best books I’ve read this year was Gary Vaynerchuk’s “Crush It! Why NOW Is the Time to Cash In on Your Passion”.
In his book, Vaynerchuk says that the adoption of social media …
Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue.
In his …
