Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Category

Articles in Social Media

Social Media Week Runs ‘Instagram Your City’ Contest

05/17/2012 – 10:05 AM |
Social Media Week Runs ‘Instagram Your City’ Contest

Social Media Week is running an “Instagram Your City” travel contest, which ends June 29. #InstagramYourCity

Leave it to Social Media Week to come up with an amazing contest. “Instagram Your City“ drives social engagement, educates participants about its brand and offers a truly cool grand prize: a trip to any Social Media Week city during the …

Dolce & Gabanna Launches Official YouTube Channel

05/16/2012 – 9:19 AM |
Dolce & Gabanna Launches Official YouTube Channel

Dolce & Gabbana announces the launch of its new official YouTube channel.

Get  ready for unlimited video inspiration from a premiere Italian fashion brand. The new official Dolce & Gabbana YouTube channel epitomizes the soul of the brand and entertains viewers with stunning cinematography and, most importantly, sublime fashion. The channel depicts the look and feel …

Rebecca Minkoff Helps Women Look Good Online in Yahoo Web Series

05/14/2012 – 10:02 AM | One Comment
Rebecca Minkoff Helps Women Look Good Online in Yahoo Web Series

Rebecca Minkoff helps women look good online in her new lifestyle Yahoo web series.
This month, Rebecca Minkoff kicked off her new online video series, “Style Studio with Rebecca Minkoff.” This online reality show has a fantastic concept–helping women look more professional online, while helping them to still express the youthful and fun aspects of their …

‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness

05/11/2012 – 5:21 AM |
‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness

Under Armour launches What’s Beautiful campaign to recruit new brand ambassadors.
As a marketer, you know I love it when I find campaigns that intrigue me to participate in them as a consumer. This week, Under Armour caught my eye with a Facebook ad featuring a new video on female athletes. It lead me to the What’s …

Sephora Unveils New Digital Strategy with Full Social Integration

05/10/2012 – 9:49 AM | One Comment
Sephora Unveils New Digital Strategy with Full Social Integration

Sephora launches The New Face of Sephora, a new personalized online and mobile experience with full social and in-store integration.
Sephora has given itself a make-over. A social and mobile makeover, that is. Sephora’s website now features an entirely new personalized online experience, mobile website, iPhone app and iOS devices in more than 100 stores. Sephora …

Timeless Women We Love Pinterest Contest

05/08/2012 – 7:01 PM |
Timeless Women We Love Pinterest Contest

In celebration of the women who have shaped our lives, Albertsons Market is launching “Timeless Women We Love,” a Pinterest photo contest honoring sisters, mothers, grandmothers, aunts, daughters and friends through vintage, timeless photos. And FMM’s Macala Wright is one of the judges!

Customers can enter for a chance to win the grand prize–a year’s worth …

HSN to Launch ‘Dream Room’ Pinterest Contest

05/08/2012 – 5:39 AM |
HSN to Launch ‘Dream Room’ Pinterest Contest

HSN will launch its ”Pin to Win: Build Your Dream Room” Pinterest contest May 15, which features a $5,000 gift card grand prize.
As an editor of FMM who writes about digital marketing trends, I’m going to go out on a limb and say that Pinterest contests are the official trend of 2012. Thing is, they just keep …