Brand Challenge: Don’t Tweet About Discounts

As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …

How-To: Create a Branded YouTube Experience

In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on …

TALENT WILL RISE: ALDO Launches Tumblr Contest

The relationship between Tumblr and fashion is so beautifully symbiotic that it’s nearly impossible to imagine one without the other. We love and are inspired by Tumblr’s democratic way of …

The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011

For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès …

New Year, New Twitter: What You Need to Know

Facebook and Google+ recently redesigned their offerings with a focus on brand pages. Now it’s Twitter’s turn. We must say, they may have saved the best for last.
On December  8th …

5 Reasons Your Company Needs to Invest in Twitter

By Jon Fahrner, Founder/CEO of BumeBox
Real-time social media is speeding everything up. Twitter allows for products and content travel more quickly and efficiently from brand to consumer. The real-time social …

Twitter Trend: Do You Have A Doppelganger?

You’re seeing it here first, and we hope you believe it. There’s a new trend that starting on Twitter, and we’re going to call it “The Twitter Doppelganger.” Though it …

Micheal Kors Launches Handbag Facebook Campaign

Micheal Kors uses Facebook to showcase the Fashionable Life of the Hamilton Tote…and other handbags.

Today designer Michael Kors launch of a new Facebook campaign, Bag Alert, in which established street-style …

A Blueprint For The Perfect Blog Post

Discovered via my friend Rachelle Houde, I believe the photo says it all.

Bring Your Facebook Marketing Campaign To Life With WeBuzz Apps

We’ve written the Fashion Industry’s Guide To Facebook Commerce and we’ve written extensively about Facebook as a social media and business marketing tool.  So, we’re always looking for tools that …

QVC, Bloggers & Celebs Leverage Social Media To Support OCRF

Last week, QVC hosted popular fashion and beauty bloggers at the QVC Presents Super Saturday LIVE Preview Event, an interactive experience leveraging social media for a good cause.  The creative, …

Social + Shopping: ShopStyle Partners With Rent The Runway

Do I Rent It Or Do I Buy It? That Is The Question!
Global fashion search engine ShopStyle has partnered with Rent the Runway, the premier online destination for dress and …