Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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TODAY.com Partners with Celebrity Bloggers To Find Next DIY Star

10/24/2011 – 5:00 AM |
TODAY.com Partners with Celebrity Bloggers To Find Next DIY Star

Are You The World’s Next DIY Extraordinaire?
This morning, TODAY.com is kicking off  TODAY DIY Style Week (October 24-28) with creative do-it-yourself projects from leading style experts.  TODAY DIY Style Week  showcases the rise of DIY style and offers viewers “how to” tutorials for making their own jewelry, fashion and technology accessories.

TODAY DIY Style Week …

Traackr Alpha Lists Identify Luxury Business Influencers + Online Personalities

10/17/2011 – 10:22 AM | 2 Comments
Traackr Alpha Lists Identify Luxury Business Influencers + Online Personalities

Influence is one of the most talked about topics on the web. What we want to know as marketers:

How do we measure influence?
How do we identify influencers that are relevant to my product, service or brand?
Is there new talent out there that I’m missing and how do I find them?
Are the celebrities, bloggers and well …

eBay Fashion Taps Influential Bloggers For Style Stories Project

08/29/2011 – 11:18 PM |
eBay Fashion Taps Influential Bloggers For Style Stories Project

During the MAGIC Trade Show, eBay Fashion partnered with MAGIC‘s influential bloggers and fashion personalities to produce creative director Andrea Linett’s project, Style Stories, live from Las Vegas.
eBay Fashion’s photography team shot Style Stories at the WWDMAGIC and PROJECT shows from August 22-24th, 2011. The live stories were available via a Facebook App designed for …

COACH Launches The Duffle Project With Top Bloggers For Fashion’s Night Out

08/17/2011 – 8:47 PM |
COACH Launches The Duffle Project With Top Bloggers For Fashion’s Night Out

Just as we’ve hailed them as the #1 brand for their awesome respect of bloggers new and established, Coach has done something hot for Fashion’s Night Out; the brand has partnered with their favorite bloggers to bring you The Duffle Bag Project, a revival of yet another COACH bag favorite, in Las Vegas, New York …

Crowdtap Allows Brands To Build A Community Of Socially Influential Consumers

08/08/2011 – 5:15 AM |
Crowdtap Allows Brands To Build A Community Of Socially Influential Consumers

Crowdtap, a service that allows marketers to easily collaborate with and mobilize targeted crowds of influential consumers.

Crowdtap Features:

Social CRM: Crowdtap allows marketers to easily collaborate with and mobilize their targeted brand crowd of influential consumers for real-time collaboration.
Market Research: Crowdtap offers brands the ability to poll their top customers, view profiles of these customers, and …

How-To: Fix The Broken Relationships Between Bloggers and Brands

08/08/2011 – 5:00 AM | 22 Comments
How-To: Fix The Broken Relationships Between Bloggers and Brands

Did you know that I  was one of the first women in the fashion industry to write about how brands could build successful relationships with bloggers? I must say that what blogger/brand relationships are today are not what they were in 2008 or 2009. About a month ago, two articles — Haider Ackermann Thinks Street …

Cosmo Blog Awards 2011 Kicks Off; Do You Have A Killer Blog + British Accent?

08/06/2011 – 5:15 AM |
Cosmo Blog Awards 2011 Kicks Off; Do You Have A Killer Blog + British Accent?

Cosmopolitan.co.uk is searching for this year’s best blogs!  You can nominate yourself or be nominated by your readers.   You must be over 18 to qualify for this competition. Nominations run from 1st August 2011 – 31st August 2011. Voting will take place from 1st September 2011 – 30th September 2011.
Only blogs written by UK based …