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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Social Engagement

AKB48 + Glico Alter Consumer Perception Through Augmented Reality

07/06/2011 – 11:57 AM | 1,483 views
AKB48 + Glico Alter Consumer Perception Through Augmented Reality

Japanese pop band AKB48 and Japanese confectionery brand Glico give marketers a glimpse of the future of celebrity, perfection and immortality through Augmented Reality and Robotics. AKB48 introduced fans to the newest member of the band, Aimi Eguchi. Eguchi was envisioned to advertise Glico’s new line of ice-cream Aisu no Mi.  Aimi …

DKNY PR Girl…Tumbling Towards Ecstasy

06/28/2011 – 11:42 PM | One Comment | 3,493 views
DKNY PR Girl…Tumbling Towards Ecstasy

What happens when heaven manifests on earth and DKNY PR Girl creates a personal exploration of her New York City world on tumblr?
Why, fashion girl bliss…
Today, two amazing things happened in my world. The neighbors from Hades moved out and I got to reclaim my beautiful balcony as a place of meditation, and DKNY PR …

Nike Launches “The Chosen” Facebook Campaign

06/08/2011 – 4:24 PM | 1,856 views
Nike Launches “The Chosen” Facebook Campaign

Nike‘s new campaign titled “The Chosen” leverages Facebook to launch the entire campaign, including its 90 second TV spot. The campaign is designed to target the niche sports areas.  Nike wouldn’t typically focus on including BMX, skating and snowboarding, but it did so with a video contest calling for user-generated content covering …

In Fashion, Instagram Is Here To Stay

06/08/2011 – 11:44 AM | 3,348 views
In Fashion, Instagram Is Here To Stay

Opening our morning pile of digital fashion porn, the lovelies at Refinery29 caught our attention with an email marketing piece prompting us to follow them on Instagram.
We wrote about Instragram first, then told you the hot brands to follow and we’ll going to finish it here:
Instagram is here to stay.

We predict Instragram may get some …

Can You GUESS Who’s Street Style Reigns Supreme?

06/02/2011 – 5:01 PM | 1,546 views
Can You GUESS Who’s Street Style Reigns Supreme?

Ohhhh, we love Facebook contests! And this one is no fashionable exception.
GUESS & ELLE (the best freakin’ fashion magazine in the US) have partnered on a casting call to find a “Global Street Chic Ambassador” who will travel around the world taking pictures of the best in street fashion from global style hotspots. From hundreds …

PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling

05/18/2011 – 6:50 AM | One Comment | 2,480 views
PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling

PSFK is an addictive daily read of mine. Earlier this year, PSFK started holding Salon events at Soho House locations across the US and London. The latest in the series was an exploration of Transmedia with industry experts:  J.C. Christofilis, founder of Dilemma LA; Ben Rock, production designer of The Blair Witch Project; Gunther Sonnenfeld, …

The Search For The Best Dressed Man In The UK

05/15/2011 – 11:48 AM | 875 views
The Search For The Best Dressed Man In The UK

Fashion Beans Asks, “Are You Britain’s Best Dressed Real Man?”
This morning, in our fashionable stumbling of the Internet, we came across a new digital decadency for you male fashionistas everywhere, it’s called Fashion Beans. Based in the UK, Fashion Beans has partnered with My-Wardrobe.com and Esquire UK to create an amazing style contest for style …