TALENT WILL RISE: ALDO Launches Tumblr Contest

The relationship between Tumblr and fashion is so beautifully symbiotic that it’s nearly impossible to imagine one without the other. We love and are inspired by Tumblr’s democratic way of …

FanFueled Launches Live Event Marketing Platform

FanFueled Become the Chicago Tech Start-Up to Watch with New Event Marketing Platform that offers Influencer Tracking, Rewards Fan Engagement and Social Analytics

FanFueled gives event organizers the ability to recognize their most …

ModCloth Launches Design Contest; Acquires Velvet Brigade

Make the Cut contest offers community opportunity to have design sketches put into production and sold on ModCloth.com
ModCloth is taking a giant step toward its mission to fundamentally change and …

ULTA Beauty Adds Virtual Makeover on Facebook

ULTA Beauty is the largest beauty retailer of prestige, mass and salon products and salon services, and yesterday they just got bigger. The company launched ULTA Beauty Fab Photo, an …

Retailers H&M and Macy’s Also Launch Google+ Business Pages

Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the …

Club Monaco Facebook App Creates Kick Ass Fan Experience

A few weeks ago, Club Monaco launched their Get Inspired campaign. Which we’ve covered and tweeted out with delight and intrigue. Now, the voting has commenced on what fans favorite …

Versace + H&M Partner with Polyvore To Launch Latest Collaboration

On October 20th, the fashionable users of Polyvore will be able to create “The Very Best Of Versace For H&M” sets. At the end of the week, Donatella Versace will …

How ModCloth’s ‘Be The Buyer’ Program Crowdsourced Its Way To Success

We coming to the end of 2011 and moving into 2012. Is it me, or was 2011 the year of enlightenment for brands and retailers when it came to social …

Club Monaco Becomes Brand To Watch With ‘What Inspires You’ Campaign

As most of our readers know, the women of FMM are very picky about the brands we buy, write about and simply worship. Why? Because most of  us use the …

Snooth Allows You To Share The Wines You’re ‘Tasting’ on Facebook

 Snooth.com Announces Facebook Integration to Make Wine Tasting More Social
As part of Facebook’s f8 announcement, Snooth, the world’s largest wine site, will be part of the first wave of Lifestyle …

Everything The Fashion Industry Ever Wanted To Know About Social Engagement

Twitter, Facebook and various blog platforms are essential tools for a brand’s online marketing strategy. Among the biggest international trends with consumers also include social shopping, photo sharing and social …

Why The Fashion Industry Needs Talented Community Managers

Guest Post By Jessia Coghan Kia

Jessica is the Director of Digital Client Strategy for Starworks Group in New York. You can finder her on LinkedIn. This piece was originally posted …