Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Social Media Week Runs ‘Instagram Your City’ Contest

05/17/2012 – 10:05 AM |
Social Media Week Runs ‘Instagram Your City’ Contest

Social Media Week is running an “Instagram Your City” travel contest, which ends June 29. #InstagramYourCity

Leave it to Social Media Week to come up with an amazing contest. “Instagram Your City“ drives social engagement, educates participants about its brand and offers a truly cool grand prize: a trip to any Social Media Week city during the …

Social Travel Platform Trippy Adds ‘Project Delightful’

04/07/2012 – 5:08 AM |
Social Travel Platform Trippy Adds ‘Project Delightful’

Want some visual inspiration to fuel your wanderlust? Trippy, the social sharing travel website and mobile application, is giving visitors an early preview of the site’s next evolution, referred to internally as “Project Delightful,” a new visual-browsing experience which allows users to discover travel ideas through photos.
Project Delightful allows people to view pages of travel …

BCBGMAXAZRIA Leverages Pinterest For $5,000 Bridal Giveaway

04/05/2012 – 12:42 PM |
BCBGMAXAZRIA Leverages Pinterest For $5,000 Bridal Giveaway

Every year in the US, there are approximately 2.5 million weddings. The wedding industry has grown to an empire of 40 billion dollars per year.
In fact, according to The Wedding Report and Wikipedia:

In the US, the average wedding dress costs $1,075.
A couple will spend up to $4,411 for the engagement ring and $2,067 for his …

Peugeot Uses Pinterest To Target Panama

03/18/2012 – 9:20 AM | 3 Comments
Peugeot Uses Pinterest To Target Panama

In Panama, Peugeot is running a Pinterest-based competition to encourage followers on the site. On its Pinterest page are various puzzles depicting different car models, with pieces missing. People can search for and find pieces at the Peugeot Panama Facebook page or website, pin them on their own boards and share it with Peugeot. The …

Club Monaco & Tommy Ton Launch Global Social Giveaway

03/01/2012 – 10:19 AM | 3 Comments
Club Monaco & Tommy Ton Launch Global Social Giveaway

How many of you spotted Tommy Ton running around New York with a really cool Navy canvas and leather bag during Fashion Week? Well, we did.
Yes, the rumors are true. Tommy Ton has become the latest mainstream blogger to partner with a large brand for a bag collection. And it’s gorgeous. Check the campaign here …

JustFabulous Launches Pinterest Scrabble Contest

02/26/2012 – 1:44 PM |
JustFabulous Launches Pinterest Scrabble Contest

As social discovery and product curation heat up, JustFabulous has launched a creative follower acquisition and customer engagement contest utilizing Pinterest. They’ve even integrated the Pinterest tab feature on their Facebook Fan Page before Facebook rolls out its upcoming brand changes.

How You Enter:

Visit the JustFab on Pinterest.
Find the hidden scrabble blocks and unscramble them.
Email contests@justfab.com …

TALENT WILL RISE: ALDO Launches Tumblr Contest

01/05/2012 – 4:40 PM |
TALENT WILL RISE: ALDO Launches Tumblr Contest

The relationship between Tumblr and fashion is so beautifully symbiotic that it’s nearly impossible to imagine one without the other. We love and are inspired by Tumblr’s democratic way of letting everyone curate content that reflects his or her own style. Discovering new voices, new favourites, and new ways of seeing is exactly the spirit …