Not All Blogs & Vlogs Are Created Equal

Social Shopping Psychology: Engage, Delight And Make Us Hit BUY

Did you know that in 2011, there will be ONE TRILLION brand mentions via social networks? Last week, over 1,000 participants from 20 countries joined 75 fashion industry experts for the Fashion140 Conference at Lincoln Center in New York City.
Sponsored by LIM College, KMart Fashion and FashionSnoops, the event was a first real attempt to …

The Future Of Social Commerce

I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement necklace DIYing with Erica Domesek and livestreaming trends on TeenVogue.com to get in a Social Commerce panel for FMM audiences. We could never neglect the …

Bluefly.com To Launch Social Game Platform

We’ve been hooked on Bluefly Closet Confessions since its inception and we’re beyond impressed by Moxsie’s use of Badgeville for its #Buyerchat series, so naturally we’re excited that Bluefly has partnered with Badgeville to stake its claim as the first fashion retailer to launch a social game platform. Sugar’s Retail Therapy has some retail competition! …

8 Online Marketplaces That Let You Launch Your Fashion Line Dreams

The Internet has given rise to fashionable entrepreneurs everywhere. These days, anyone who wants to try their hand at making a living (or at least a second income) from their craft or design passion can do so almost overnight with the help of social commerce marketplaces.
Here are eight of the most popular online social marketplaces …

WWDMagic Simply Needed A Little Moxsie

What can I say, WWDMagic was phenomenal this year. The bloggers, the writers and our partners were the perfect bridge between the business of fashion and the technological innovations that are moving the apparel, manufacturing and retail sides of the fashion industry.
As you may know, I’ve been a huge fan of online retailer, Moxsie’s marketing …

How HSN’s Multichannel Retail Strategy is Changing Ecommerce

This year, branded content was the only trend that took the fashion, more specifically the retail industry by storm. For the past five years, it seems that once dowdy television retailers such as HSN, QVC and ShopNBC, have attempted to raise their brand profiles and establish themselves as retailer portals who cater to a wider …

Crowdsourcing’s Impact On Fashion In 2010

Mobile commerce, location-based marketing, retail shopping apps and branded content weren’t the only things that moved the fashion industry in 2010. Crowdsourcing, a model lead by e-tailers ModCloth, Threadless and five other sites made huge strides this past year.
These were the retailers, social community and start-up sites to note in 2010:

ModCloth: An online …