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Articles in Commerce

Is ASOS Included In First Wave of New Facebook Changes?

09/27/2011 – 6:01 AM | 3,614 views
Is ASOS Included In First Wave of New Facebook Changes?

In an in-depth Facebook search for how fashion brands and retailers effected by the upcoming F8 changes, it appears that ASOS was one the first fashion retailer pages may be …

Social Media ROI: Conversations Via Twitter At MAGIC Worth $290,000 Ad Spend

08/29/2011 – 9:20 PM | 1,582 views
Social Media ROI: Conversations Via Twitter At MAGIC Worth $290,000 Ad Spend

BumeBox Drives Engagement at MAGIC Trade Show via Twitter & Mobile Photo Apps

MAGIC’s BumeBox Site
Having my pulse on the forefront of digital and technology, I’m constantly asked what technologies have …

Banana Republic Launches Mad Men Presale On Facebook

08/08/2011 – 11:09 PM | 1,730 views
Banana Republic Launches Mad Men Presale On Facebook

We are Banana Republic Luxe card members and we are simply geeking out on the upcoming Mad Men collection. Much to our pleasure, we have discovered that the fantastic retailer …

NET-A-PORTER Delves Deeper Into Social Commerce

06/20/2011 – 12:15 PM | 2,097 views
NET-A-PORTER Delves Deeper Into Social Commerce

Hot on the heels of their fashion blogger issue, NET-A-PORTER is giving their fans fashion in real-time with NET-A-PORTER Live.
The e-commerce site’s new addition was inspired by the plasma screens …

Facebooking Beauty: Redken Explores Fan Incentives and Rewards

06/13/2011 – 5:00 AM | 2 Comments | 2,394 views
Facebooking Beauty: Redken Explores Fan Incentives and Rewards

Facebook is replacing Google in terms of, well…everything. Facebook is the focus of commerce, consumer engagement and customer service for even the biggest brands and marketplaces. How to do it …

Smashbox Launches Facebook-Powered Social Shop

06/08/2011 – 4:00 PM | One Comment | 2,323 views
Smashbox Launches Facebook-Powered Social Shop

Smashbox Cosmetics has launched a Facebook-powered Social Shop to complement its e-commerce site.

Smashbox’s social marketing site is powered by SocialAmp, a platform that allows retailers and brands to gather …

Express The Latest Fashion Brand To Delve Into Facebook Commerce

06/03/2011 – 9:15 AM | 1,779 views
Express The Latest Fashion Brand To Delve Into Facebook Commerce

Following in the footsteps of companies like J.C. Penney, Young British Designers and ASOS, Express recently launched its entire product catalog on Facebook.  Whether you want to shop “for her” …

Social Shopping Psychology: Engage, Delight And Make Us Hit BUY

05/13/2011 – 5:23 AM | 2,290 views
Social Shopping Psychology: Engage, Delight And Make Us Hit BUY

Did you know that in 2011, there will be ONE TRILLION brand mentions via social networks? Last week, over 1,000 participants from 20 countries joined 75 fashion industry experts for …

The Future Of Social Commerce

03/21/2011 – 5:34 AM | 960 views

I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement …

Bluefly.com To Launch Social Game Platform

03/16/2011 – 5:25 AM | 3 Comments | 2,003 views
Bluefly.com To Launch Social Game Platform

We’ve been hooked on Bluefly Closet Confessions since its inception and we’re beyond impressed by Moxsie’s use of Badgeville for its #Buyerchat series, so naturally we’re excited that Bluefly has …

8 Online Marketplaces That Let You Launch Your Fashion Line Dreams

03/15/2011 – 8:17 AM | 2 Comments | 1,697 views
8 Online Marketplaces That Let You Launch Your Fashion Line Dreams

The Internet has given rise to fashionable entrepreneurs everywhere. These days, anyone who wants to try their hand at making a living (or at least a second income) from their …

WWDMagic Simply Needed A Little Moxsie

02/18/2011 – 7:51 AM | 815 views

What can I say, WWDMagic was phenomenal this year. The bloggers, the writers and our partners were the perfect bridge between the business of fashion and the technological innovations that …