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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Social Good

Mulu to Give Away Tickets to London SWATH Premiere

05/02/2012 – 5:43 AM |
Mulu to Give Away Tickets to London SWATH Premiere

By now, you must have noticed our obsession with the upcoming Universal Pictures release Snow White and the Huntsman. If not, you should really visit our Inside Snow White Storify page and our Pinterest board. The film has a lush, decadent style that’s absolutely captivating.
One of our favorite new social discovery platforms, Mulu.me, is running …

Supporting Small Business Brings Big Success

04/04/2012 – 10:33 AM |
Supporting Small Business Brings Big Success

According to the U.S. Small Business Administration, more than 27 million small businesses are currently operating in the U.S. Large corporate entities such as American Express, Sam’s Club, UPS, Wells Fargo and Southwest Airlines know the importance and economic impact the smaller companies have on their bottom line. It’s why all of them focus their marketing …

Bonobos Teams with NBA Star for Online Pop-up Shop

03/30/2012 – 6:13 AM |
Bonobos Teams with NBA Star for Online Pop-up Shop

Men’s apparel etailer Bonobos has partnered with three-time NBA All-Star and Olympic gold medalist Deron Williams for a social good initiative–the Deron Williams Cyber Pop-Up Shop. Curated by Willimas himself, the online pop-up collaboration is the first of its kind for the professional basketball player and the men’s apparel brand, with 20 percent of the proceeds to be donated by …

Social Good: Spread Love, Start with Mama

02/10/2012 – 8:47 AM |
Social Good: Spread Love, Start with Mama

Mama Lucy wanted to make the world a better place and she saw an opportunity to do it on Mother’s Day. According to the ToMamaWithLove.org website, $14.6B is spent annually on Mother’s Day in the U.S. alone. Mama Lucy saw that revenue and posed this important question: what if we invested that love to make the …

Autism Speaks Leverages Fashion and Music For Awareness Campaign

02/09/2012 – 8:11 AM |
Autism Speaks Leverages Fashion and Music For Awareness Campaign

SheKnows – one of the top three online destinations for women – is proud to kick off their 2012 charity campaign, “SheKnows Where The Other Sock Went” .
They are joining forces with Project Runway All Stars designer Michael Costello and six-time Grammy Award-winning music legend Toni Braxton to raise awareness and funds for Autism Speaks, …

Five Holiday Gifts with Social Goodness + Grace

12/16/2011 – 5:56 AM | 2 Comments
Five Holiday Gifts with Social Goodness + Grace

Gift guides are everywhere and as shoppers, we’re constantly pushed to buy, buy, buy. In the past year, FMM has put sustainability and social good at the forefront of not only what we write about in hopes of enlightening our readers, but also into play into our own personal lives. That’s why we’re bringing you five gifts …

Via Privé Launches Philanthropic Activewear Line

11/14/2011 – 5:08 AM |
Via Privé Launches Philanthropic Activewear Line

We’re all making more conscious decisions about the apparel we’re purchasing today. We care about quality, impact on the environment and brands that support and empower those less fortunate.Well, there’s a new line on our radar that we want to share with our readers who, like us, can’t make it through the day without yoga …