Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Video

Crowdsourcing Movies: YouTube’s Life In A Day
07/21/2010 – 5:35 am | Comments
Crowdsourcing Movies: YouTube’s Life In A Day

YouTube, in partnership with LG, is coming out with a project called Life In A Day .  This experiment is an attempt to capture the lives of people from around the world, the best of …

Fashion Hauling: The Latest Internet Video Craze
06/09/2010 – 1:30 pm | Comments

During our panel at FGILA a few weeks ago, we discussed a new concept running rampant among women under the age of 25 – Fashion Hauling Videos.
Since early May, hauling videos have gained online momentum, …

@CatchaAChoo: Jimmy Choo and Foursquare
05/05/2010 – 3:11 pm | Comments

Tristan Walker discusses Jimmy Choo’s CatchAChoo campaign for the new Jimmy Choo sneaker line.

Note: Forgive my camera angles, I had to sit/lay on a floor to get this because it was standing room only. Best …

TV Goes Interactive: Fashionable Content In Your Home?
04/22/2010 – 9:52 am | Comments
TV Goes Interactive: Fashionable Content In Your Home?

TV Goes Interactive: Fashionable Content and Television In Your Home By 2013?
Silicon Valley companies like Google, Yahoo! and Intel are poised to tackle their next venture: Television sets.
Television making giants Samsung, Sony and Vizio are …

Coming Into Her OWN: Oprah Announces 24/7 Network
04/20/2010 – 8:37 am | Comments
Coming Into Her OWN: Oprah Announces 24/7 Network

Oprah Announces OWN’s Line-Up With the Help of Celebrity Friends
In expanding her focus on self-discovery and personal empowerment, Oprah Winfrey’s 24/7 cable network OWN (The Oprah Winfrey Network) will debut on January 11, 2011.
It will …

Live Streaming: Brands Sound Off On Digital Runway Shows
03/15/2010 – 7:00 am | Comments
Live Streaming: Brands Sound Off On Digital Runway Shows

Live streaming runway shows from Fashion Week has become a cost-effective marketing tools for fashion brands and retailers. Brands can reach multiple audiences, both consumers and business, around the globe.
Last week, brands  sounded off on …

Kristen + Kristen: Red Carpet, Celebrity Fashion Trends
03/06/2010 – 8:31 pm | Comments

Our two favorite women – Kristen Turner and Kristen Reeves share their thoughts and opinions on the celebrity, red carpet fashion trends we can expect to see at the 2010 Oscars.
Here are their “Oh Please …

Is Hollywood Socially Savvy or Clueless?
02/11/2010 – 6:28 pm | Comments
Is Hollywood Socially Savvy or Clueless?

Last night, I attended Digital LA’s  Actor-Producer Panel. The panel focused on the creation of web series and online content. The panelists discussed striking digital deals (sponsorships), series development and content distribution.
Since many fashion brands …

Glorious Fashion Tips For Girls on Superbowl Sunday
02/04/2010 – 12:22 pm | Comments

Kristen + Kristen – The genius Los Angeles designers behind Gloria + Beatrice and producers of cult Los Angeles fashion blog – {forever}VAINglorious haven taken a fashionable plunge into the video realm.
Kristen + Kristen have …