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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Social Games

Levi’s Curve ID & Mall World Team Up For Virtual Shopping Experience

08/16/2011 – 4:10 AM | One Comment | 3,977 views

In partnership with Levi’s, WildTangent recently brought the Levi’s Curve ID product to a unique new world of shoppers: virtual shoppers playing the popular Facebook game, Mall World.
These virtual shoppers earned in-game items by engaging in a Levi’s virtual fit experience to find their perfect, custom fitting Levi’s Curve ID jeans, or they earned a …

Daillly launches Virtual Goods To Benefit Japan Relief Efforts

04/22/2011 – 8:41 AM | 1,059 views

Our sister site, The Next Web, brought something important to our attention this morning, and that was Daillly. Daillly, daily deals sites that specializes in selling apps, online services and virtual goods for social games, has launched an initiative to raise money for Save The Children’s Japan Earthquake Tsunami Relief.

Starting Monday, users …

Kinect Xbox Gaming Technology + Shopping

03/09/2011 – 5:00 AM | 1,612 views

This video demonstration of a woman applying Kinect Xbox gaming technology to her shopping experience got our tech-savvy, fashion-loving hearts racing. The brainchild of SuperHeroes, a new digital creative ad agency located in Amsterdam and Brooklyn, this use of augmented reality gaming technology will enable brands to create an interactive shopping experience for their …

Fashion Has Always Been A Social Game

01/31/2011 – 5:00 AM | 2 Comments | 1,585 views

In 2010, I made more valuable connections through Twitter than I did any other social network. Insomnia, late night Twitter discussion, 3 AM espresso shots followed by 6 AM sunrises… Let’s face it, when I needed to find an explanation, inspiration or just meet a new anonymous friend, I always went to Twitter.
Around Christmas, I …

Fashionably DKNY: The Livecast We’ve Waited For!

01/22/2011 – 8:59 AM | 1,078 views

On Monday, January 24, 2011, 10PM EST DKNY will webcast a fashion show on BigLive.com.The DKNY Fashioncast will enable viewers to watch the Spring 2011 runway show while engaging with each other and with the host, DKNY PR Girl, in a live chat room. The event coincides with the first delivery of DKNY’s Spring 2011 …

Sorel Partners With Goldrun For A Virtual Scavenger Hunt At Sundance

01/21/2011 – 9:41 AM | 1,292 views

Do our amazing readers remember GoldRun from a few months back from the cool AugMe campaign they did with H&M? Well, now the augmented reality mobile application is working with Sorel, a premium footwear brand, to turn Park City into a rewarding social media experience during the Sundance Film Festival. Consumers can embark on a …

Genuine Ken: The Search For The Great American Boyfriend

12/17/2010 – 12:21 PM | 946 views

Genuine Ken: The Search For the Great American Boyfriend
In fashion, one of the biggest trends I’ve been watching this year is branded content. Louis Vuitton launched fashion films in conjunction with NOWNESS, Alice + Olivia launched 4AM Finds and Club Monaco launched it’s Club Club. But now it looks like it’s time for a fashionable …