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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Social Games

Stylmee Debuts The First 3D Fashion Social Shopping Game Online

05/14/2012 – 5:46 AM |

Fresh Concepts Labs has launched the first online 3D fashion social shopping game at Stylmee.com.

Fresh Concepts Labs has expanded their Stylmee platform. Now, in addition to the Stylmee App, Fresh Concept labs has launched the first 3D fashion social shopping game online at Stylmee.com called ”Shop City.” Best part? You can actually purchase the designer clothing items that you find …

Barbie’s Dream Closet Augments NYFW

02/01/2012 – 5:17 AM | One Comment

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a larger-than-life way at the David Rubenstein Atrium at Lincoln Center.
Created by the interactive experts at Zugara, the augmented reality experience will allow Fashion Week guests …

Social Gaming and The Future of Retail

01/05/2012 – 5:40 AM |

Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers are women between the ages of 35 and 44, the second largest is 18 to 34. The …

How Video Games Will Change Fashion

12/07/2011 – 5:12 AM | 6 Comments

This story isn’t really about video games. It’s a glimpse inside FMM’s crystal ball, a sneak preview of how digital technology will continue to change how we experience fashion.

For the past several months, we’ve been keeping you posted on how the latest digital technology is revolutionizing the way that fashion appears in the media and …

Coach Creates Cubicle Time Sink For The Holidays

11/30/2011 – 8:44 AM |

Bored at your fashionable job? Not yet feeling the rush to get that New York Fashion Week or a fashion trade show planned? Well, Coach has something really fun for you to spend some time one while sitting in your fashionable cubicle. On it’s Facebook page, it’s created the “make your own animation” app.

In this …

Are You Gonna GetGlued On Social Rewards?

11/09/2011 – 5:07 AM |

Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting to reap the rewards of social entertainment in the form of branded stickers on GetGlue.
Founded in 2010, GetGlue is a social recommendation and semantic media …

Social Technologies, Commerce and Games: The Evolution Of Social Media

08/23/2011 – 12:47 AM |

The Future Of Social Media: Commerce, Gaming and Technology
View more presentations from Macala Wright.

Social Technologies, Commerce and Games: The Evolution Of Social Media
Presented August 23, 2011 at MAGIC Trade Show In Las Vegas
Facebook, Twitter and blogging are now pillars of a brand’s online marketing strategy. Social shopping, photo sharing, social gaming and cashless purchases with …