Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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InsideFMM x NYFW: IFB & Fashion 2.0 Photos

02/22/2012 – 2:04 PM |

In keeping with being fashionably FMM, the month of February is blazing by quickly. I headed to New York Fashion Week to attend the Independent Fashion Bloggers Conference and Fashion 2.0 Awards (the Golden Globes of Digital Fashion Marketing) for the first time since I started FMM (yes, we hung up trade shows in exchange …

VIDEO: NYFW x DKNY Fall/Winter 2012 Shows

02/22/2012 – 6:00 AM |

The theme of the DKNY Fall/Winter 2012 collection at New York Fashion Week was “Poetic Rebellion.” Inspired by the “beat generation,” and perfect for the city girl in all of us, Donna Karan’s diffusion line was filled with chic treats, sophisticated palettes and an uncompromising dedication to detail and luxury.

Film edited by Christian Mroczka

While the collection …

Inside NYFW: The Fashion 2.0 Awards

02/15/2012 – 9:08 AM |
Inside NYFW: The Fashion 2.0 Awards

Over 450 industry notables from both the fashion and tech sector, including social media powerhouses from DKNY (the night’s big winner), Oscar de la Renta, Marc Jacobs and Bergdorf Goodman, filled NYC’s SVA Theatre last night for the 3rd Annual Fashion 2.0 Awards presented by Style Coalition. The event was also watched by thousands via …

NYC: StyleCaster + Ford Motor Co. Host Fashion Summit

01/24/2012 – 11:13 AM |
NYC: StyleCaster + Ford Motor Co. Host Fashion Summit

StyleCaster Media Group has partnered with Ford Motor Company and 92and Street Y for the first State of Style Summit at 92YTribeca in New York City on February 7th, 2012.
With an impressive line up of speakers, it already promises to be a great opportunity for networking and knowledge sharing. StyleCaster will contextualize seminar data with key findings from the State of …

FashInvest Offers 5 Digital Truths in Marketing

12/23/2011 – 12:18 PM |
FashInvest Offers 5 Digital Truths in Marketing

On December 7th, FashInvest held its second annual Capital Conference at the FIT designed to create opportunities for cutting-edge fashion startups and traditional fashion brands trying  to raise money and take their companies to the next level.
FashInvest was formed in 2009 by venture capitalists, private equity managers, fashion and retail executives to connect the knowledge base of the …

Goop Goes Mobile; Gwyneth Paltrow’s Luxury Guide To New York

12/14/2011 – 4:15 AM |
Goop Goes Mobile; Gwyneth  Paltrow’s Luxury Guide To New York

In 2012, we’ve decided our editorial motto includes the words “sustainable, smart, sound and striking” when it comes to our coverage. No sooner do we define words important to our editorial content than the one of our favorite newsletters, goop, launches two strikingly beautiful, well-designed iPhone and iPad apps.

The first in a series, the first …

PS – I Made This…Partners With C. Wonder

12/13/2011 – 12:50 PM |
PS – I Made This…Partners With C. Wonder

In case you were fashionably outside the know, Chris Burch’s C. Wonder is the most talked about stores in New York City these days. C. Wonder has taken customization and personalization to a charming new level with an exclusive collaboration with DIY Expert and Founder of P.S. – I made this, Erica Domesek. The collaboration, …