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I Longingly Wanted To Be Her: The Stella McCartney iPad App Experience

Today, Stella McCartney announced the launch of a new iPad application. But this app is much more than an app.  Following in the footsteps of Net-A-Porter’s Magazine,  Stella McCartney walks us through her world, showing the life of the woman behind this brand and the community it influences.
My journey began “In The Park” with a …

An App That Helps You Discover Local Indie Shops?

We’ve seen the big brands in fashion release their own apps in the past few months: H&M’s augmented reality app, Express’ geolocation app, and Target’s shopping app.
Now, it’s independent designers and shops’ time to get in on the app action.
STRADD is an iPhone, iPod Touch, & iPad app that helps users find indie shops in …

eBay Classifieds & Junaio Team Up For Augmented Reality App

Junaio and eBay have partnered to make eBay Classifieds come alive on your smart phone.  Could this app give eBay Classifieds a much needed edge to compete with online classifieds giant, Craigslist?
Using augmented reality, which Junaio previously experimented with in making the Junaio GLUE app, eBay Classifieds users can discover listings in their local areas …

Converse Explores Mobile Augmented Reality

Just after The Next Web covered What’s Next In Augmented Reality, Converse has released an iPhone app that lets users try any Converse shoe from their collection simply by pointing an iPhone at their feet and shooting.

The app uses augmented reality to place a virtual shoe over your foot, so that you can …

Mobile Marketing Trends – Hollywood Style

More than 300 attended DigitalLA’s Entertainment Apps panel on Monday, with so many tweet-notes Digital LA made #DigitalLAapp a Trending Topic in LA! Yes, this is how Los Angeles tech rolls!
HIGHLIGHTS:
Creation: Many entertainment apps repurpose existing assets, but present them in platform specific way (adding geolocation, sharing, etc.). Better yet: get original / exclusive content …

Apps For Day Tripping and Trips Down Memory Lane

Once in awhile, we like to take a break from Fashion and write about things that make life more efficient, or even things that remind us of where we came from.
Here are two apps I found and loved, whether I was traveling or reminiscing:

iNorthshore – Efficiently Find Retail Store Information About Chicago Area Stores From …

Apple Launches iPad + iPhone Shopping Section

After launching a dedicated app section to promote fashion apps useful during New York Fashion Week, Apple has now launched a section in the iTunes store for iPhone and iPad apps to help Holiday shoppers.
For your m-commerce experience, they’ve featured BestBuy, Target, Apple, QVC, Macy’s iShop, eBay and Buy.com. For the deal seekers, they’ve featured …