Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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As Mobile Video Grows, So Do Video Sharing Apps

05/22/2012 – 5:53 AM |
As Mobile Video Grows, So Do Video Sharing Apps

Content strategist Sudha Thakur reports on the rise in mobile video and video sharing apps for smartphones.
Smartphones are everywhere. A report from the Pew Internet Project states that more than 50 percent of people in the U.S. own a smartphone, which may be the primary device for web access as early as 2013. Flurry Analytics reported …

TV Viewers Earn Real-World Rewards with Viggle Check-ins

05/10/2012 – 5:16 AM |
TV Viewers Earn Real-World Rewards with Viggle Check-ins

Viggle, an iOS social rewards mobile app, uses new technology to verify that users are watching the TV shows they check into. 
Last year, Get Glue made social rewards for mobile check-ins popular, pioneering check-ins to entertainment properties like TV shows, movies, books, music and brand topics. Users earn stickers similar to Foursquare badges for checking …

ARworks Creates Augmented Reality Fashion Show

04/30/2012 – 6:30 AM |
ARworks Creates Augmented Reality Fashion Show

ARworks has created an augmented reality fashion show for Vodafone. The telecom company chose designers featured at a Gombold Újra fashion show, and 11 designers have pieces displayed in augmented reality display accessible via a QR code with the AR browser Junaio. You can see the entire process unfold in the video below.

As you can see, …

CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX

04/25/2012 – 5:20 AM |
CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX

Last year, we raved about CityMaps launching interactive consumer shopping guides in New York City. To start Q1 of 2012 off right, CityMaps announced the next version of the website, a new iOS app and expanded local coverage that includes New York City, San Francisco and Austin. From deals at local bistros to “Angela” taking …

Taap.it Mobile Marketplace Adds Social Sharing

04/12/2012 – 7:10 AM |
Taap.it Mobile Marketplace Adds Social Sharing

If you want to stay on top in digital, you’ve got to be able to adapt your offerings to suit your audience. When Taap.it first launched in July 2011, the site was built to be a cleaner, local Craigslist with Instagram-like photo tools. In March 2012, Taap.it mobile marketplace relaunched its service as a location-based social …

Viddy Poised to Become The Instagram of Mobile Video

04/11/2012 – 5:07 AM |
Viddy Poised to Become The Instagram of Mobile Video

Fashionistas, get ready for your new favorite app. Viddy is a mobile social video application that enables users to shoot, beautify and share 15-second video clips in a format similar to Instagram. Viddy enables users to quickly and easily add titles, tags and geo-location with Foursquare and share via the Viddy network, Facebook, Twitter, YouTube, Tumblr, email, …

Mobile Beauty App Launches for Multicultural Women

02/29/2012 – 5:54 AM |
Mobile Beauty App Launches for Multicultural Women

How many of you have heard of House of Mikko? Well, if you haven’t, FMM is proud to take you inside this social beauty community and its new mobile app that caters to women of all ethnicities, encouraging them to do one thing– love how they look.
How it works
Founded by San Francisco-based entrepreneur Kimberly Dillon, …