Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Net-A-Porter Launches Luxury Magazine App
07/23/2010 – 11:54 am | Comments
Net-A-Porter Launches Luxury Magazine App

NET-A-PORTER.COM, the world’s premier online luxury fashion retailer, today announced the release of the first edition of the NET-A-PORTER magazine app for the iPad.

Alison Loehnis, NET-A-PORTER’s VP of Sales and Marketing, says: “We are extremely …

Fashionably In The Dark: UK Brands Don’t Understand the Value of Mobile Visitors
07/23/2010 – 10:42 am | Comments
Fashionably In The Dark: UK Brands Don’t Understand the Value of Mobile Visitors

The UK has always seemed far ahead of the mobile curve than the US. The Jimmy Choo Foursquare Campaign, ShopStyle’s iPad app and Burberry’s Art of the Trench leaves marketers with the perception that UK …

Gilt Group Launches New App for Android
07/22/2010 – 1:59 pm | Comments
Gilt Group Launches New App for Android

The Gilt for Android App offers Android users the ability to browse and buy from Gilt sales directly from their phone.  In addition, the app will allow for:

A Closer Look at Sales:  Through the use …

JCPenney’s Mobile Marketing: Too Cool For School
07/16/2010 – 8:12 am | Comments
JCPenney’s Mobile Marketing: Too Cool For School

JCPenney gets too cool for school with their mobile marketing strategy.
Mobile Commerce Daily reports that retailer JCPenney has launched a multichannel marketing campaign. What’s exciting about this campaign?
Well, it merges augmented reality and video …

ShopStyle Launches Fashionable iPad App
07/15/2010 – 10:33 pm | Comments
ShopStyle Launches Fashionable iPad App

Can you imagine, 2000 fashion brands on one iPad app? No, we’re not kidding you, it’s true. ShopStyle has expanded their iPhone applications to the iPad. The free app lets users shop over 2000 fashion, …

Gap Rewards Loopt Check-ins With Discount
06/26/2010 – 7:26 am | Comments
Gap Rewards Loopt Check-ins With Discount

Gap Test Geo-Social Marketing, But Not With Foursquare; Rewarding Customers Who Check-in With In-Store Discounts
Lifestyle and luxury brands are getting more gutsy with mobile and geo-social marketing tactics.
According to a recent article on Loopt, Gap …

Urban Outfitters To Bring Mobile POS Technology In Stores
06/24/2010 – 2:16 pm | Comments
Urban Outfitters To Bring Mobile POS Technology In Stores

Austin based Starmount, which specializes in digital signage, interactive kiosks and mobile solutions, has signed a deal with Urban Outfitters to bring mobile point of sale (POS) applications to UO stores.
Urban Outfitters is hoping that …

APParently, I Should Be A Designer…
06/21/2010 – 6:36 pm | Comments
APParently, I Should Be A Designer…

Have you ever wandered if you could move beyond the Etsy or BigCartel shop and make it as as a fashion designer? Well, you now have one more digital tool to see if you have …

Spotisquare: Soundtracks For Every Location
06/13/2010 – 6:19 am | Comments
Spotisquare: Soundtracks For Every Location

Spotify is a streaming music service that’s peer to peer, community oriented and allows for sharing.
Foursquare is the geolocation based social network that lets users share their locations with friends and family and get rewards …

Tiffany Launches Engagement Ring App
06/09/2010 – 9:43 am | Comments
Tiffany Launches Engagement Ring App

Getting Married? Need to find the perfect engagement ring but don’t know where to start? Tiffany & Co.’s has created an app for that!
The Tiffany & Co. Engagement Ring Finder, will be available on iTunes …