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Articles in Mobile
Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance
Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New …
FMM’s Outlook on Mobile Augmented Reality
Mobile marketing is one of the hottest topics for brands, retailers and e-tailers these days, especially when it comes to consumer engagement and sales. The editors of FMM ended 2011 …
5 Must Have Mobile Apps For Productivity in 2012
Running a company is stressful–everyone knows that. But with a little help from technology, CEOs and aspiring entrepreneurs can function like super-humans. Sit back, relax and watch your respected business …
New Random Acts of Kindness App Encourages Real-Time Kindness Reporting
The “Everyday Boom Boom!” (EBB!) is any underground act of guerilla goodness performed by an individual. The Boom Boom! App allows users a platform to acknowledge and celebrate these acts …
5 Reasons Fashion Needs Mobile Shopping Apps
“Moving Targets: How to Connect and Engage Lifestyle Customers via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, …
UNSTUCK: The iPad Productivity App of The Year
During the PSFK conference in San Francisco earlier this fall, SYPartners‘ Keith Yamashita spoke on how even the best of leaders can get stuck. Yamshita said, “Every person is an …
5 Ways The iPad Revolutionized Fashion in 2011
Black Friday marked a huge success for Apple, with iPad sales 68 percent higher than in 2010, according to Apple Insider.
It’s no wonder analysts predict iPad sales to hit nearly 13.5 …
Four Steps to Develop a Successful Mobile Strategy
“Moving Targets: How to Connect and Engage Lifestyle Customers via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, …
The History and Future of Mobile’s Role in Fashion
“Moving Targets: How To Connect and Engage Lifestyle Customers Via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, …
CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement
ShopSavvy, a mobile shopping assistant app, and CheckPoints, a product engagement company, have announced a partnership to create and deliver highly targeted advertising campaigns, connecting Fortune 500 brands to millions …
Pose Raises $3 Million; Launches Andriod, Gives Users Widgets
The mobile photo sharing app POSE is giving Instagram a serious run for it’s money in becoming the preferred app for the fashion, beauty and lifestyle industries. Last week, the …
Case Study: The Stylish Girl + Gretchy International Mobile Pop Up Shop
On July 30th, 2011 Toronto-based STYLISH GIRL, virtual closet and fashion app, partnered with Columbus, Ohio-based GRETCHY, a members-only online retailer, for discounted designer dresses and “trade-ins” to create a …