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Articles in Metrics & ROI
Instagram Metrics: Check Your Photo Popularity With Statigram
Yes, we love Instagram and it’s our top pick for photo sharing until we get our hands on Facebook’s new mobile sharing app. Even if Facebook, Path and With give it a run for its money, we still believe that Instagram is here to stay (cool photo app integrations like the 100 Cameras in 1 …
American Express Benefits From IFB & Chictopia’s Conferences During NYFW
In February, I explored social media‘s impact on New York Fashion Week as well as fashion bloggers‘ impact on New York Fashion Week. The coverage focused on the bloggers whom participated in the Chictopia and Independent Fashion Bloggers Evolving Influence Conferences.
This year, I did the same for Mercedes Benz Fashion Week S/S 2011. In February, …
Understanding Mobile Analytics For Marketers
Mobile Analytics & Metrics For Marketers
Mobile marketing and location-based marketing is are two of the fastest growing sectors of the technology industry. Worldwide mobile advertising spending is expected to grow from $1.7 billion in 2007 to $12.8 billion in 2011. Wi-fi capable mobile phone shipments worldwide are expected to grow from 27 million in …
Case Study: Jimmy Choo @CatchAChoo Campaign
A few mornings ago, the hashtag #freshnetworks caught my attention.
Matt Rhodes and Fresh Networks, the digital agency who implemented and executed Jimmy Choo’s CatchAChoo Campaign, were discussing their insights and strategy.
Fresh Networks said the Jimmy Choo campaign was based on solid, but simple engagement strategy.
The goal of the campaign was to use Foursquare to …
5 Rules for Successful Social Media Marketing For Fashion Brands
This post was adapted from Taddy Hall’s AdAge.com 10 Essential Rules for Brands in Social Media. Read the entire article for more strategies on developing effective, realistic social media metrics.
These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to …
The Average Woman Spends 3 Years of Her Life Shopping
Online marketing research company OnePoll has discovered the value of RETAIL THERAPY, noting that the average woman spends about three years of her life shopping.
In researching the shopping habits of 2,000 women, OnePoll has found that women spend about half their time shopping for food and groceries and about half of their time devoted to …
Fashionable Metrics: Styleite.com Offers Data for the Fashion Industry
Last week, legal correspondent Dan Abrams launched Styleite, a website that gives fashion business professional what they really want for evaluating the effectiveness of marketing – statistics. Styleite’s “Power Grid” uses statistics to rank the top editors, personal-style bloggers, models, executives and other industry professionals. There’s been tremendous buzz and conversations among fashion communities.
What is …