Not All Blogs & Vlogs Are Created Equal

Fashion PR Platform Bipo Connects Brands and Press

UK-based Fashion PR platform Bipo connects brands and press, offers metrics & ROI for PR
Developed in partnership with leading fashion and press industry thought leaders in the UK, Bipo is a new B2B online platform connecting press and brands in the fashion and beauty industries. Bipo revolutionizes press office communication for fashion, beauty, luxury and designer brands and multi-branded …

How Brands Can Discover Influencers

Traackr launches Traackr One to help brands, agencies and marketers discover influencers organized by targeted market verticals
We’ve talked a lot about influencer discovery and identification over the past few years. This month, one of our favorite platforms has launched a service that we find to be beyond amazing for groups looking for a way to …

5 Truths of the Digital African-American Consumer

Did you know that there are 27 million African Americans online, spending an average of 32 percent of their time online with buying power expected to exceed $1.2 trillion dollars in 2012?
In May 2011, Google partnered with GlobalHue and Ipsos OTX MediaCT to conduct proprietary research in the African American market. They collectively designed and …

METRICS: Facebook Launches ‘People Talking About This’ + Premium Ad Units

This week Facebook is launched a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool and API tool.

Itemize Visually Maps Shoppers’ DNA; Collects Data From Online Purchases

While browsing the BlogHer11 tweets and insights, a new dot com popped onto our radars. The company, Itemize.com, allows users to import 18 months of their spending habits into a visually attractive map that shows their “shopping DNA.” Based on their spending history and basic settings of things they shop for most, Itemize offers deals …

WHITEPAPER: How Women Are Shaping The Internet

Being a woman is obviously different in many ways from being a man.  So, what does it mean to be a woman on the Internet today?  Well, comScore asked that precise question, and answered it with a beautiful resource: Women on the Web: How Women are Shaping The Internet.
The name alone is empowering, as it …

EDITD Measures Social ROI for Fashion Brands

If you’re looking to take the guesswork out of fashion and put the social science and stats behind your business, then metrics tools are a must-have. As fashion gets more digitally savvy, we’re seeing a trend in social fashion trend monitoring.

Watch out WGSN, there’s a new trend monitoring startup in town, and it’s called …