perfectly ladylike, how @shopbop uses Pinterest for marketing. http://t.co/fPFANVMU
Articles in Metrics & ROI
5 Truths of the Digital African-American Consumer
Did you know that there are 27 million African Americans online, spending an average of 32 percent of their time online with buying power expected to exceed $1.2 trillion dollars …
METRICS: Facebook Launches ‘People Talking About This’ + Premium Ad Units
This week Facebook is launched a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the …
Itemize Visually Maps Shoppers’ DNA; Collects Data From Online Purchases
While browsing the BlogHer11 tweets and insights, a new dot com popped onto our radars. The company, Itemize.com, allows users to import 18 months of their spending habits into a …
WHITEPAPER: How Women Are Shaping The Internet
Being a woman is obviously different in many ways from being a man. So, what does it mean to be a woman on the Internet today? Well, comScore asked that …
EDITD Measures Social ROI for Fashion Brands
If you’re looking to take the guesswork out of fashion and put the social science and stats behind your business, then metrics tools are a must-have. As fashion gets …
Instagram Metrics: Check Your Photo Popularity With Statigram
Yes, we love Instagram and it’s our top pick for photo sharing until we get our hands on Facebook’s new mobile sharing app. Even if Facebook, Path and With give …
American Express Benefits From IFB & Chictopia’s Conferences During NYFW
In February, I explored social media‘s impact on New York Fashion Week as well as fashion bloggers‘ impact on New York Fashion Week. The coverage focused on the bloggers whom …
Understanding Mobile Analytics For Marketers
Mobile Analytics & Metrics For Marketers
Mobile marketing and location-based marketing is are two of the fastest growing sectors of the technology industry. Worldwide mobile advertising spending is expected to …
Case Study: Jimmy Choo @CatchAChoo Campaign
A few mornings ago, the hashtag #freshnetworks caught my attention.
Matt Rhodes and Fresh Networks, the digital agency who implemented and executed Jimmy Choo’s CatchAChoo Campaign, were discussing their insights …
5 Rules for Successful Social Media Marketing For Fashion Brands
This post was adapted from Taddy Hall’s AdAge.com 10 Essential Rules for Brands in Social Media. Read the entire article for more strategies on developing effective, realistic social media metrics.
These …
The Average Woman Spends 3 Years of Her Life Shopping
Online marketing research company OnePoll has discovered the value of RETAIL THERAPY, noting that the average woman spends about three years of her life shopping.
In researching the shopping habits of …
Fashionable Metrics: Styleite.com Offers Data for the Fashion Industry
Last week, legal correspondent Dan Abrams launched Styleite, a website that gives fashion business professional what they really want for evaluating the effectiveness of marketing – statistics. Styleite’s “Power Grid” …