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Burberry Livestreams Fashion Extravaganza From Beijing

On April 13, 2011, in its most innovative event to date, Burberry will celebrate China — livestreaming British music, technology and fashion globally from Beijing.
“I love the creativity, vibrancy and history of China with its exciting and dynamic energy and it is a huge privilege to be flying the flag for Britain in the magnificent …

Chanel Raises Social Luxury Bar With Makeup Confidential

Socially Curated, Interactive Heritage Storytelling – the trend born from luxury brands’ and retailers’ use of social media and digital technology. Chanel is the latest luxury brand to follow this luxury marketing trend with the launch of its new interactive beauty site, Chanel Makeup Confidential. Chanel’s new site will have their 3,285,000+ fans on Facebook …

How Luxury Brands Should Approach Social Commerce

During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.  In my most recent Mashable piece on luxury and premium fashion brand social media ROI, I interviewed James Gardner, founder of CREATETHE GROUP on how prestige brands …

H&M Haste Makes Lanvin Luxury Waste

So, you know we’re not big fans of fast fashion at FashionablyMarketing.Me.  We believe luxury brands dilute — and even taint — their image when they spread themselves thin enough to appeal to the masses.
Somehow, those Louboutins that symbolize a right of passage and personal success lose their luster when every other girl is wearing …

Deconstructing and Decoding Scott Devon

You may have never imagined a place where couture dresses are intermixed with Motor City inspired denim designed by Agatha Blois — mirrored tables and Shinya Kimura motorcycles all in a single retail environment (that most would call an architectural masterpiece), but that’s what you’ll find at DEVON.
Last month, Scott …

Balenciaga Considers New Channels Of Expression

Balenciaga Creative Director Nicolas Ghesquière recently chose LVMH/Prada alum Katherine Ross as the US consultant.  The two met on a Steven Meisel shoot, and Ghesquière was intoxicated by Ross’s charm, elegance and perspective on the industry. With Ghesquière’s creative genius and Ross’s success in the luxury fashion industry, it thrills us to think about …

Tod’s An Italian Dream iPad App

Tod’s has come out with its second iPad app, this time focusing on its Italian heritage and going behind the scenes of how its luxurious leather items are made.

The app, called “An Italian Dream”, takes iPad users on an tour of the craftsmanship that goes into making the Tod’s D-Bag handbag and Gommino loafers.
But don’t …