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	<title>FMM&#187; Luxury</title>
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	<link>http://fashionablymarketing.me</link>
	<description>Fashion, Digital Marketing and Social Media</description>
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		<title>Burberry Extends Digital Presence In Asia with Live Event</title>
		<link>http://fashionablymarketing.me/2012/04/burberry-extends-digital-presence-in-asia-with-live-event/</link>
		<comments>http://fashionablymarketing.me/2012/04/burberry-extends-digital-presence-in-asia-with-live-event/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:24:36 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[live events]]></category>
		<category><![CDATA[multi-platform marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=38184</guid>
		<description><![CDATA[Luxury retailer Burberry debuts the first Burberry World Live – a live event concept which will tour cities globally including London, Hong Kong and Chicago later this year. &#8220;This is the first fully immersive 360° experience following it&#8217;s multi-sensory experience, tested in Beijing earlier last year, is the first to blur the physical and digital ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>EXCLUSIVE: The YSL Experience &amp; Digital Beauty</title>
		<link>http://fashionablymarketing.me/2012/04/exclusive-the-ysl-experience-digital-beauty/</link>
		<comments>http://fashionablymarketing.me/2012/04/exclusive-the-ysl-experience-digital-beauty/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 09:55:36 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Beauty marketing]]></category>
		<category><![CDATA[cotent]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yves St. Laurent]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=37990</guid>
		<description><![CDATA[Editorial contributed by: Shirley Pellicer, founder and CEO of SPNY InterActive
To launch its new Vernis à Lèvres glossy stain lip line, YSL created a new website, YSL experience, and leveraged social media, blogger partnerships, mobile and retail-tainment. After several studies and focus groups, the intuition of YSL Beauty staff was confirmed: consumers spend more time ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/04/exclusive-the-ysl-experience-digital-beauty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Five Social Curation Sites for Luxury Brands</title>
		<link>http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/</link>
		<comments>http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 09:56:04 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[product discovery]]></category>
		<category><![CDATA[product recommendation]]></category>
		<category><![CDATA[Social Curation]]></category>
		<category><![CDATA[social sharing]]></category>
		<category><![CDATA[The Fancy]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=36899</guid>
		<description><![CDATA[Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest&#8216;s overnight celebrity and PPR&#8217;s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<title>Blue Nile Launches Pinterest Contest</title>
		<link>http://fashionablymarketing.me/2012/04/blue-nile-diamond-launches-pinterest-contest/</link>
		<comments>http://fashionablymarketing.me/2012/04/blue-nile-diamond-launches-pinterest-contest/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 15:41:40 +0000</pubDate>
		<dc:creator>Marguerite Darlington</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[blue nile diamond]]></category>
		<category><![CDATA[Diamond]]></category>
		<category><![CDATA[engagement ring]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[pinterest contest]]></category>
		<category><![CDATA[Social Discovery]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social sharing]]></category>
		<category><![CDATA[wedding ring]]></category>
		<category><![CDATA[weddings]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=37414</guid>
		<description><![CDATA[Spring is in the air, so here at FMM our thoughts turn to luxury: beautiful things like fresh flowers, innovative table settings, photography and diamonds. Why? Because wedding season is just around the corner.
It seems like all the top brands are celebrating wedding season on Pinterest. BCBGMAXAZRIA announced its &#8220;I Do&#8221; Pinterest contest this week, ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/04/blue-nile-diamond-launches-pinterest-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>COACH Collaboration with TheCoveteur.com Markets Men&#8217;s Line</title>
		<link>http://fashionablymarketing.me/2012/03/coach-marketing-mens-accessories/</link>
		<comments>http://fashionablymarketing.me/2012/03/coach-marketing-mens-accessories/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 07:26:14 +0000</pubDate>
		<dc:creator>Marguerite Darlington</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Coach]]></category>
		<category><![CDATA[fashion bloggers]]></category>
		<category><![CDATA[Mens Fashion]]></category>
		<category><![CDATA[the coveteur]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=36468</guid>
		<description><![CDATA[COACH is continuing its digital marketing efforts to stay a top L2 Think Tank&#8217;s brilliant brands to watch for blogger practices. This week, COACH announced its collaboration with the blog The Coveteur on a series of photos for its COACH Men’s Bleecker Stripe collection.
The Coveteur photographed the crisp, eye-catching men&#8217;s bags in unique style all over New ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/03/coach-marketing-mens-accessories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alfred Dunhill Hosts Innovative ‘Trafalgar’ Video Event in Shanghai</title>
		<link>http://fashionablymarketing.me/2012/03/alfred-dunhill-plans-innovative-trafalgar-video-event-in-shanghai/</link>
		<comments>http://fashionablymarketing.me/2012/03/alfred-dunhill-plans-innovative-trafalgar-video-event-in-shanghai/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 09:42:56 +0000</pubDate>
		<dc:creator>Marguerite Darlington</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Alfred Dunhill]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Facebook Contest]]></category>
		<category><![CDATA[Mens Fashion]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=36185</guid>
		<description><![CDATA[Last week, Alfred Dunhill recreated the architectural and elemental spirit of London on an exceptional scale in Shanghai in front of 1,000 global guests while presenting its presenting four seasonal collections of the House.
The event marks the first time that a luxury fashion brand has showcased a full year&#8217;s collections at the same time during ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/03/alfred-dunhill-plans-innovative-trafalgar-video-event-in-shanghai/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Barney&#8217;s New York Sets Industry Standard with Collaborations</title>
		<link>http://fashionablymarketing.me/2012/02/gaga-workshop-barneys-collaboration/</link>
		<comments>http://fashionablymarketing.me/2012/02/gaga-workshop-barneys-collaboration/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 10:47:13 +0000</pubDate>
		<dc:creator>Wendy Bendoni</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Barney's New York]]></category>
		<category><![CDATA[designer collaborations]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=34760</guid>
		<description><![CDATA[The Gaga Workshop at Barney&#8217;s New York Connects with LG Community, Creating the Best Brand Collaboration of all Time
Last November, Barneys New York on Madison Avenue created a shopping experience that promised to push the limitations of standard retail. Thus, creating the Gaga Workshop holiday shop.
This fantasy-like environment gave shoppers an opportunity to directly connect ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/02/gaga-workshop-barneys-collaboration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook</title>
		<link>http://fashionablymarketing.me/2012/01/prada-launches-24hoursmuseum-mystery-event-on-facebook/</link>
		<comments>http://fashionablymarketing.me/2012/01/prada-launches-24hoursmuseum-mystery-event-on-facebook/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:25 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pop-up stores]]></category>
		<category><![CDATA[Prada]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=34272</guid>
		<description><![CDATA[Milanese artist Francesco Vezzoli partnered with Rem Koolhaas&#8217;s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for one day at the Palais d&#8217;Iéna. But here&#8217;s the thing, no one, not even their agency, knows what it is about!
For those of us that ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/01/prada-launches-24hoursmuseum-mystery-event-on-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Poltrona Frau: Italian Luxury Brand Arrives in the U.S.</title>
		<link>http://fashionablymarketing.me/2012/01/poltrona-frau-italian-luxury-brand-arrives-in-the-u-s/</link>
		<comments>http://fashionablymarketing.me/2012/01/poltrona-frau-italian-luxury-brand-arrives-in-the-u-s/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 11:21:26 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Design Showrooms]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[Luxury Home Furnishings]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=33840</guid>
		<description><![CDATA[Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous with quality, has a classic signature style that is unparalleled.
Founded in 1912, the company&#8217;s most recognizable piece is the Vanity Fair chair, an original design ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/01/poltrona-frau-italian-luxury-brand-arrives-in-the-u-s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>L&#8217;Oreal Luxury CRM Campaign Targets Affluent Women</title>
		<link>http://fashionablymarketing.me/2012/01/loreal-luxury-marketing/</link>
		<comments>http://fashionablymarketing.me/2012/01/loreal-luxury-marketing/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 11:33:08 +0000</pubDate>
		<dc:creator>Jennifer Margolin</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[affluent customers]]></category>
		<category><![CDATA[CRM campaigns]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[social CRM]]></category>
		<category><![CDATA[uk consumers]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=33637</guid>
		<description><![CDATA[
L&#8217;Oreal Paris unveils a $35m CRM campaign targeting affluent women in the U.K.
In December, L’Oreal launched its first digital CRM program that rewards customers with product samples and vouchers in return for feedback. The program, called L&#8217;Oreal Insider, which targets women in the U.K. market, was developed by the digital media group Gyro.
The company has added ...]]></description>
		<wfw:commentRss>http://fashionablymarketing.me/2012/01/loreal-luxury-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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