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Articles in Luxury
Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook
Milanese artist Francesco Vezzoli partnered with Rem Koolhaas’s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for …
Poltrona Frau: Italian Luxury Brand Arrives in the U.S.
Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous …
L’Oreal Luxury CRM Campaign Targets Affluent Women
L’Oreal Paris unveils a $35m CRM campaign targeting affluent women in the U.K.
In December, L’Oreal launched its first digital CRM program that rewards customers with product samples and vouchers in …
13 Brilliant Fashion & Luxury Brand Videos Of 2011
Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity …
Hermes Launches Equestrian Focused Luxury Campaign
Be still my beating, horse obsessed, equestrian girl heart! On December 29th, 2011. Hermes launched it’s latest campaign called “My Horse and I.” I am fashionably having a heart attach …
DL Group Publishes Digital Analysis of Luxury Footwear Industry
Digital Luxury Group measures the desire for luxury footwear brands
The increasing affinity that shoe lovers exhibit for iconic luxury footwear brands is highlighted in the latest analysis of the Luxury …
David Yurman Leverages Facebook For “Art Of Giving” Holiday Luxury Campaign
The haute holiday campaigns of some of luxury retailers are really starting to shine close to the holidays. In collaboration with their “Art of Giving” holiday campaign, David Yurman has …
Luxury’s Love-Hate Relationship with Digital Marketing
Our friends at MDG Advertising Group have come up with a pretty interesting infograph on luxury brands and digital marketing that supports a common theme that’s starting to appear in …
Hermes Launches Interactive ‘Scarf In The City’ Campaign
Tomorrow luxury brand Hermès is launching Scarves In the City. As part of the Hermès Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store …
LVMH Launches ‘The Future Of Tradition’ Campaign
The corporate headquarters of LVMH has launched a very interesting Facebook campaign called ‘Exploring the Future of Tradition‘. The campaign aims to create internal forums in 10 cities around the …
Google+ Launches Business Pages With Burberry As Its First Luxury Brand
It’s here, Google + for Business, and luxury retailer Burberry is the first one on board. Less than 24 hours hours after Google announced the launch of brand pages, Burberry …
DKNY Moves “Notes On A City” To Tumblr; Expands Brand Content
Brands as publishers is nothing new. But brands that do it well is another story. As you may have read in my Mashable articles, I’m very discerning when it comes …