For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

While sales are still going strong, American luxury retailer Coach has seen a decrease in the amount of handbag sales, and from 2005 onwards, the percentage of sales from handbags has gone down from 65% …

Analysts say strong brands are better positioned for recovery in an increasingly polarized luxury market, with weak brands suffering from cash problems and stretched competition.
In an interview on the viability of small luxury brands, former …

What with Louis Vuitton using Foursquare for its London store opening and Burberry’s music oriented live stream of its runway show, many luxury brands are realizing that technology can really boost their brands and are …

The Online Fashion 100 lists the UK’s top influential fashion website entrepreneurs, bloggers, editors and so on.   Leon Bailey-Green, a website consultant and founder of The Online Fashion Agency, writes that the Online Fashion …

To celebrate the opening of their new Louis Vuitton Maison store on Bond St in London, Louis Vuitton has partnered with Foursquare to offer users tips on their favorite locations around London.

Louis Vuitton staff has …

Luxury in the early 2000s was quite different from what luxury is now.  Luxury used to be entirely aspirational, about showing off social status through clothing and goods.  And if social climbers were unequipped with …

The Do & Don’ts of Marketing Your Luxury or Prestige Brand Through Interactive Media
Guest Post By Amalia Agathou
Fashion and technology always look in the same direction: Forward. Knowing this, what happens when two of the …

Unity Marketing recently published The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, which charts out trends and behaviors of 4,739 consumers with an average income of $220,200.
President of Unity Marketing, Pam …

Generation Y’s Favorite Luxury Brands
New Coverage By Courtney Iseman, New York Contributing Writer

Generation X and the Boomer Generation take cues from the youngest generation, Generation Y, when it comes to styles and trends. In a …