I love growth and expansion. Having @FleurDeOui run a piece of your life is divine :) Hopefully @MJDarlington doesn't get too jealous.
Articles in Luxury
Burberry Extends Digital Presence In Asia with Live Event
Luxury retailer Burberry debuts the first Burberry World Live – a live event concept which will tour cities globally including London, Hong Kong and Chicago later this year. “This is the first fully immersive 360° experience following it’s multi-sensory experience, tested in Beijing earlier last year, is the first to blur the physical and digital …
EXCLUSIVE: The YSL Experience & Digital Beauty
Editorial contributed by: Shirley Pellicer, founder and CEO of SPNY InterActive
To launch its new Vernis à Lèvres glossy stain lip line, YSL created a new website, YSL experience, and leveraged social media, blogger partnerships, mobile and retail-tainment. After several studies and focus groups, the intuition of YSL Beauty staff was confirmed: consumers spend more time …
Five Social Curation Sites for Luxury Brands
Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and …
Blue Nile Launches Pinterest Contest
Spring is in the air, so here at FMM our thoughts turn to luxury: beautiful things like fresh flowers, innovative table settings, photography and diamonds. Why? Because wedding season is just around the corner.
It seems like all the top brands are celebrating wedding season on Pinterest. BCBGMAXAZRIA announced its “I Do” Pinterest contest this week, …
COACH Collaboration with TheCoveteur.com Markets Men’s Line
COACH is continuing its digital marketing efforts to stay a top L2 Think Tank’s brilliant brands to watch for blogger practices. This week, COACH announced its collaboration with the blog The Coveteur on a series of photos for its COACH Men’s Bleecker Stripe collection.
The Coveteur photographed the crisp, eye-catching men’s bags in unique style all over New …
Alfred Dunhill Hosts Innovative ‘Trafalgar’ Video Event in Shanghai
Last week, Alfred Dunhill recreated the architectural and elemental spirit of London on an exceptional scale in Shanghai in front of 1,000 global guests while presenting its presenting four seasonal collections of the House.
The event marks the first time that a luxury fashion brand has showcased a full year’s collections at the same time during …
Barney’s New York Sets Industry Standard with Collaborations
The Gaga Workshop at Barney’s New York Connects with LG Community, Creating the Best Brand Collaboration of all Time
Last November, Barneys New York on Madison Avenue created a shopping experience that promised to push the limitations of standard retail. Thus, creating the Gaga Workshop holiday shop.
This fantasy-like environment gave shoppers an opportunity to directly connect …