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strategies, tactics and tools to needed for effective online and offline marketing campaigns.

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developments & case studies on social, mobile, e-commerce and Facebook commerce.

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mobile applications, location-based marketing & geo-social networks

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The latest in technology; start-ups, solutions and design innovation.

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digital innovation’s impact on marketing luxury lifestyle to the affluent online.

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Articles in Insights & Interviews

15 Ideas on Luxury & Innovation from L2 Think Tank

01/31/2012 – 5:23 AM | 2,078 views
15 Ideas on Luxury & Innovation from L2 Think Tank

For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so …

New Year, New Directions: FMM Turns Three

12/29/2011 – 10:11 AM | One Comment | 1,319 views
New Year, New Directions: FMM Turns Three

I want to start this post off by saying that I hope all of our readers have had happy holidays are are ready to start 2012 with passion, determination and …

How to Function in a Dysfunctional World

12/22/2011 – 5:11 AM | 2,172 views
How to Function in a Dysfunctional World

Max Strom is a world renowned Yoga teacher, speaker and author of  A Life Worth Breathing. This past weekend, Strom spoke in Laguna Beach on how we as individuals can …

Reality Chic Interviews Macala Wright On Blogging + Following Your Passion

12/20/2011 – 11:13 AM | 2 Comments | 1,715 views
Reality Chic Interviews Macala Wright On Blogging + Following Your Passion

by  Reality Chic Interview Erin Flynn on December 20, 2011

Name: Macala Wright
 Job:  Lifestyle Marketing Expert, Retail Business Journalist
Age: 31
Industry:  Lifestyle, Entertainment and Technology
Twitter or Facebook: @Macala + @InsideFMM
Websites: http://fashionablymarketing.me/
If you’re a fashion blogger and/or …

Inside The Influencer Project: Bloggers We Love

12/07/2011 – 10:53 PM | One Comment | 1,814 views
Inside The Influencer Project: Bloggers We LovePlay

We love bloggers, we started as bloggers and became a media group. So while working in Las Vegas this past August, we took the time to steal some very fun …

Hit By Art Hard, When A Writer Loses Her Words

11/07/2011 – 5:03 AM | 8 Comments | 2,755 views
Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how …

Barney’s New York Fashionably Profiles FMM’s Macala Wright

11/06/2011 – 8:50 PM | 1,293 views
Barney’s New York Fashionably Profiles FMM’s Macala Wright

As women in fashion, we all moments that represent significant milestones in our lives. When we achieve those milestones, we are not only tickled pink, but we find the motivation …

Wednesday Wisdom: Digital Shifts in the Fashion World

10/12/2011 – 5:17 AM | 1,469 views
Wednesday Wisdom: Digital Shifts in the Fashion World

The Seven Books Bloggers Should Read in order to set successful career goals, become more business savvy women or get an agent. – FMM
Who Shops Couture? – According to Hermes, …

Wednesday Wisdom: Look Good, Be Good

09/28/2011 – 11:50 AM | 1,062 views
Wednesday Wisdom: Look Good, Be Good

ON FMM:
NYFW SS12: Calvin Klein – Taisa Veras
Consumers Spend 30 Percent of Their Time on Facebook; Market To Them – Laura Kudia
Luxury Redefined: Who Wants Prada when you can have …

Can Social Media Make Fashion’s Night Out Worth The Marketing Investment?

09/14/2011 – 11:47 AM | One Comment | 3,275 views
Can Social Media Make Fashion’s Night Out Worth The Marketing Investment?

Last week, I released an amazing piece on Mashable about Fashion’s Night Out.  Just two years after its inception, “Fashion’s Night Out” has made a controversial impact on the fashion …

Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

09/14/2011 – 5:01 AM | 1,124 views
Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

FMM LINKs

FMM The First Fashion Business Blog To Launch Customized Tumblr
HOW-TO: Fix The Broken Relationships Between Bloggers And Brands
Luxury Retailer Bergdorf Goodman Launches Shoes About Town Campaign
Social Media ROI: Conversations …

CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

09/12/2011 – 6:02 AM | 1,241 views
CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

The business of fashion can be daunting for any young designer, especially during economic downturns. Finding your voice, creating a marketing strategy and financing the products for one goal: to …